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Sam Beamond

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President, Beamond Creative

16 points

Exceptional Online Marketing Leader with a distinguished career and demonstrated success developing profitability and restoring market share through the use of online technology and competitive business analysis. An online marketing expert with the ability to take strategic concepts, create and ...

Exceptional Online Marketing Leader with a distinguished career and demonstrated success developing profitability and restoring market share through the use of online technology and competitive business analysis. An online marketing expert with the ability to take strategic concepts, create and execute plans that lead to success. Possesses capacity and tenacity to form and manage productive teams. A detail driven, effective mentor, tenacious at identifying new revenue opportunities, securing customer loyalty, and forging solid relationships with external and internal business partners.

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Dec. 30, 2010

Sam Beamond and 2 other people answered this question

What do "Online Marketing Managers" do?

There's a big differenece between traditional marketing and online marketing. So my thought is that having both is a mus.
Here's what I do as internet marketing manager:
Manage paid search campaigns
Manage comparative shopping engines (CSE) presence
Manage social media marketing outlets
Manage video marketing
Consult on SEO decisions
Manage affiliate ... more

Job Descriptions

Marketing Management

Online Marketing

Dec. 19, 2010

Sam Beamond answered this question

Who is doing your Social Media?

Today, the skill set of "social media user" is practically a "given". Everyone I talk to in a professional setting is familiar with the tools and knows how to use them. In our climate, I would focus on a marketing professional who has an interest ... more

Social Media and Branding

Social Media Applications

Dec. 19, 2010

Sam Beamond and 1 other person answered this question

Do you monitor your competitors on social media sites?

Of course. Social media is where you can learn your competitors short comings as well as victories and then react to them. I have various Twilerts (twilert.com) set up that monitor Twitter for mentions, i can then jump in a respond to bad experiences etc. ... more

Social Media Marketing

Dec. 19, 2010

Sam Beamond and 3 other people answered this question

Entry level marketing jobs: do they exist?

I would suggest looking at social media as an avenue. I just hired a social media specialist to join my internet marketing team. I was looking for an entry-level candidate. Social media is relatively new in business and the majority of social media users are ... more

Human Resources

Career Development

Dec. 19, 2010

Sam Beamond and 3 other people answered this question

Should self-employed people have separate social media accounts?

The answer to this depends on a lot of variables, what kinds of things are posted on the personal accounts? What type of business/industry is the company? etc etc.
Generally, I would advise to have one account on each platform, BUT, if you're posting things that ... more

Social Media Marketing

Dec. 19, 2010

Sam Beamond answered this question

Is your company "all in" with social media?

I'm "all in". Creating a presence online that can be used to engage with current and future customers is a huge area of business marketing that needs to be utilized, especially since the majority of social media marketing is free. This year, I have grown ... more

Marketing Advice

Small Business Social Media

Small Business Social Networking

Dec. 19, 2010

Sam Beamond and 3 other people answered this question

Is branding still important?

I think branding is still important, but I think, especially for smaller mom and pops, that the focus is moving more toward the "personal branding" angle. With social media being worked into every nook and cranny of our business world, people are relating more to ... more

Brand Awareness

Brand Development

Dec. 19, 2010

Sam Beamond and 4 other people answered this question

Social Media Listening: Should small-medium business invest in social media listening?

Google Alerts are great, but not too sophisticated. Here's something I wrote on that: http://www.beamondcreative.com/2006/08/alerts-from-google-by-beamond-creative/
Twilert.com is great for daily alerts of content posted on Twitter.
I haven't found anything for FaceBook yet, just based on the privacy issue, i think it will be a while before ... more

B2B Social Media

Dec. 19, 2010

Sam Beamond and 8 other people answered this question

What's your go to, uber social media tool?

It's got to be Hootsuite. It was awesome to learn that the agency who created this tool, first developed it for internal purposes then realized it was actually a great tool that other could get some mileage out of, and so went public. Here's my ... more

B2B Social Media

Social Media Activity Managment

Dec. 19, 2010

Sam Beamond commented on a brief

Using Social Media to Engage People

Being a social media advocate, here's a few strategic measures that i take to the platform that have proven effective over the past year:
http://www.beamondcreative.com/2010/10/social-media-strategy-overview-facebook/ more

Dec. 19, 2010

Sam Beamond answered this question

What kind of resistance are you facing when evolving into a social business?

ROI has go to be the biggest hurdle when entering into a social media platform. Social Media is also very hard to measure, a lot of the discussions etc that may revolve around your business are not necessarily going to convert via a click.
My solution ... more

Small Business Social Media

Social Business

Social Business Strategy

Dec. 19, 2010

Sam Beamond and 4 other people answered this question

Do you think sweepstakes are a good way to build a Facebook community?

I agree, Jeffrey, to a point. Although sweepstakes do bring in a large amount of non relative "fans", there are for sure amongst those, fans that are indeed relative an may not have heard about your company before, OR, they may have heard about you ... more

Facebook Marketing

Social Marketing

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