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Sam Ho
Research Manager,
2CV
20 points
I started my career working at more traditional brand and communications agencies, but joined EXP keen to explore and develop evaluative solutions that catered for the emerging (and more exciting) ways brands were connecting with people and culture.
I am ...
I am ...
I started my career working at more traditional brand and communications agencies, but joined EXP keen to explore and develop evaluative solutions that catered for the emerging (and more exciting) ways brands were connecting with people and culture.
I am particularly interested in campaigns that create synergy between on-line and off-line experiences, and the opportunities and challenges faced by brands that are brave enough to explore this integrated space. Most importantly however, I admire brands that understand how effective digital engagement is not about leveraging the latest technology with people, but more about capitalising on their existing behaviour by using the right technology.
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I am particularly interested in campaigns that create synergy between on-line and off-line experiences, and the opportunities and challenges faced by brands that are brave enough to explore this integrated space. Most importantly however, I admire brands that understand how effective digital engagement is not about leveraging the latest technology with people, but more about capitalising on their existing behaviour by using the right technology.
July 20, 2011
Sam Ho
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Market Researchers: what tips would you give to young researchers new to the field?
A lot of new starters in full service research agencies get a bit overwhelmed with all the processes, particularly when it comes to quant research. Try and think beyond the process, it's only a means to the end. Clients are humans, not robots. They have ... more
June 28, 2011
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