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Sam Oh

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Marketing Technologist, 90octane

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March 22, 2012

Sam Oh and 4 other people answered this question

Should you be selling marketing automation to your boss?

Matt,
Personally, I think we should be selling the concept of Lead Nurturing to senior management and not Marketing Automation. Marketing Automation tools are great for creating efficiencies for manual process but that assumes that you have those processes in place.
Instead, I think we ... more

Marketing Automation

Marketing Technology

Dec. 15, 2011

Sam Oh and 3 other people answered this question

Is marketing's primary role to assist the sales team or to close sales as well?

Hi Mai,
It depends on the type of marketing organization that you are referring to, Brand versus Direct. If it Brand then the marketing team is most likely focused on reach or recognition, do our consumers know our name and our products.
If it is Direct, then ... more

Dec. 1, 2011

Sam Oh answered this question at this roundtable

MAI Series: Marketing Automation – Back to the Future [12/8 @ 11 am]

What will marketing automation vendors do to improve adoption and client success rates?

At the end of the day, marketing automation vendors sell a tool that helps marketers execute on their campaigns. What they do not do for you, is help you create an effective communication plan that leverage marketing automation.
It is not uncommon for a marketing automation ... more

Lead Management

Nov. 23, 2011

Sam Oh is now following Joe Chernov and 6 other people

Following 5 Topics

Marketing Automation

Following 7 People

Followed by 2 People