Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

sandra ellis

Follow Following Unfollow

www.ibm.com

6 points

Looking to expand my knowledge about cloud computing and the business that revolve around tech.

WEB: http://www.wikibon.org/

Nov. 1, 2011

sandra ellis recommends this answer by Owen McGab Enaohwo

What are the challenges to outsourcing social media customer service?

I think in order to outsource your social media customer service effectively you have to back it up with content marketing and use social media sites as additional hubs to share content that you have created on your site. The core goal is to get ... more

Customer Service

Social Customer Care

Social Customer Service

Nov. 1, 2011

sandra ellis and 15 other people answered this question

Do you think businesses need to provide great customer service on Black Friday and Cyber Monday?

I dislike these shopping days but they do leave a lasting impression on everyone. When people have to wake up 4 in the morning they are still looking for solid customer service. more

Customer Service

Customer Experience

Oct. 18, 2011

sandra ellis and 18 other people answered this question

Why isn't marketing more automated yet?

Quality marketing should not be automated. The more personable you become the more responsive your community will be. This is essentially the success social media has experienced. Put the control in the hands of the consumer and don't just throw ads in their faces. more

Lead Management

Oct. 17, 2011

sandra ellis is now following Michael Dortch and 8 other people

Oct. 13, 2011

sandra ellis and 5 other people answered this question

Is there any room for new social networking sites?

Absolutely! There will be better more efficient social networks that solve more problems. Yammer, Chatter, and Lithium are setting the stage but there is a lot of room for improvement. Create a platform where people solve real problems, and create one for each industry, and ... more

Social Media Marketing

Oct. 13, 2011

sandra ellis recommends this answer by Melissa McCready

What is the latest data on successful marketing automation implementations?

Hi Craig,
Are you looking at this from a what is involved in maximizing implementation success and/or metrics such as the increases in volume, conversion, etc., or perhaps, both?
The metrics are very specific to the organization. A way to do this would be to reach out ... more

Customer Service

Information Technology

Oct. 13, 2011

sandra ellis and 1 other person answered this question at this roundtable

Simplifying Social Business: The Business of Social Business [10/12 @ 11 am]

Are there any case studies about companies that have successfully transformed to Social Business?

I would like social business to alleviate those issues. Nothing would make me happier. As social becomes more refined, we might actually see these improvements. more

Customer Service

Oct. 12, 2011

sandra ellis and 1 other person answered this question at this roundtable

Simplifying Social Business: The Business of Social Business [10/12 @ 11 am]

What is the resistance or road blocks you face when transforming an organization into a social business?

The road blocks are the corporate culture of organizations. The highly ethical work environments with exceptional leadership enter the social realm much more fluidly than company's that are disconnected. more

Customer Service

Oct. 12, 2011

sandra ellis and 1 other person answered this question at this roundtable

Simplifying Social Business: The Business of Social Business [10/12 @ 11 am]

Does RIM use any sort of communication tool, e.g. Yammer or Chatter?

I would hope so and I would assume so since RIM offers Mobinessia microblogging technologies on its phones. more

Customer Service

Oct. 12, 2011

sandra ellis commented on this post

Cloud and mobile trends mean networks must now deliver applications faster, safer, cheaper

I'm still trying to wrap my head around the cloud talk. How much more challenging is it to back up information in the cloud vs.on an internal server? Is there a difference? Does my question even make sense?
I appreciate any responses to help clarify more

Information Technology

Akamai Technologies

Briefingsdirect

Oct. 12, 2011

sandra ellis and 2 other people answered this question

Can customer service be treated as a marketing tool to improve business?

I think that customer service can definitely be treated as a marketing tool. Zappos is the best example of customer service propelling its sales. I think that once you establish positive buzz about yourself, and what you stand for, people will begin to look at ... more

Customer Service

Following 1 Topic

Cloud Computing

Following 9 People

Followed by 6 People

Knowledgeable in 6 Topics

Customer Service

#498 of 785

#2529 of 2984

#33 of 35

#197 of 206

Lead Management

#248 of 261

Marketing Automation

#499 of 531