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Sandra Patton

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Jan. 10, 2012

Sandra Patton and 16 other people answered this question

Will 2012 be the year of the customer?

Surely for most businesses to thrive in competitive environments it is always about the customer or client!. Companies who do not look after their customer base end up losing them and going out of business or shrinking at the very least!. Social Media allows people ... more

Customer Service

Community Management

Jan. 10, 2012

Sandra Patton and 21 other people answered this question

Will inside sales continue to replace field sales?

I think it is really dependent on the product/service one is selling as well as the markets it is being sold to. I recently did a consultancy for a company that totally relied on inside sales and found they were missing out on a huge ... more

Inside Sales Tactics

Jan. 10, 2012

Sandra Patton and 20 other people answered this question

Have you ever received a spam LinkedIn invitation?

I have received SPAM invites recently where the person has indicated themselves as a friend. Since I don't know them I then look at their profiles and see they mostly come from Africa particularly Nigeriawhich is known for predators looking for the gullible to part ... more

Social Business

June 25, 2011

Sandra Patton and 1 other person answered this question

What ideas are you using to improve the open rate of your emails?

I agree with Andrew, your use of words is built around campaigns and not conversations. It should be about engagement which implies two way conversation, not I want to blast you so read!!
Deeper thought processes neec to occur before you hit the send button.
Engaging Andrew ... more

Email Advertising

June 6, 2011

Sandra Patton and 11 other people answered this question

Who are the top marketing automation vendors focused primarily on the SMB market?

Thanks David and others for your information - been very informative!
I am interested in talking to those companies who are looking to expand into the Asia Pacific region properly!
I have clients and prospects looking for companies that can provide proper presence, good technology etc
We ... more

Information Technology

Marketing Automation

Marketing Automation Software

June 5, 2011

Sandra Patton and 4 other people answered this question

Which countries will become the next BRIC type economies?

This is an interesting question and obviously Russia, China, India and Argentina stand out!
There are also some interesting stats emerging about Vietnam - had the highest increase in digital expenditure growth in 2010, high rates of growth and a rise in the middle class ... more

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Information Technology

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