Sandy Williams

Sandy’s 12 year marketing background spans across multiple areas within marketing including: product marketing, global events, marketing campaigns and promotions, strategic alliances, marketing analytics and sales and channel partner readiness. Working in these areas has provided Sandy dedicated hands on experience, and breadth and depth in each role to provide a unique understanding of what makes marketing organizations successful.
Sandy’s marketing roles have been for small-to-medium businesses, start ups as well as 30,000 plus size corporations supporting various industries including: healthcare, finance, hospitality, retail education and telecommunications. Sandy’s specialty is in strategic analysis. This specialty enables Sandy to help organizations identify what they are doing well, in order to optimize, as well as to identify areas of focus where innovation is essential to take marketing organizations to the next level. Her key specialty is in building strategic plans that are executable, measurable and revenue generating.
“Despite the economy, now is the time for companies to re-invigorate their marketing organizations. Most organizations want to put the brakes on, which serves as the perfect opportunity for YOU to invest your marketing dollars smartly and get an edge on the competition. While everyone else looks back, look forward. To do so effectively means starting with a well thought out strategic roadmap to empower your marketing organization for success.” Sandy Williams
Sandy has an Executive Masters of Business Administration degree from University of Denver and a Bachelors of Arts degree from The University of Texas at Austin.