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Sarah Ostman

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Communications Analyst, Lab42

178 points

Lab42 conducts market research through the use of social networks; we also offer infographic design, as featured in Mashable and TechCrunch. Built by entrepreneurs, for entrepreneurs, we pride ourselves in making inexpensive, quick, professional and accurate market research available to both national retailers and small startups.

Sept. 7, 2011

Sarah Ostman answered this question

Market Researchers: How do you overcome or mitigate "incentive bias"? Do you?

Very true, another good way to weed out responses you don't need/don't care about.

Customer Service

Business Research

Aug. 11, 2011

Sarah Ostman and 1 other person commented on this post

How long do you think it'll take until Google+ will become the leading Social Network?

I think a better question to ask here is if Google+ will become a leading social network. Personally, I think social media commentators often overlook the mass adoption that needs to happen by ordinary consumers. It may have a large early adopter base, but can ... more

Aug. 10, 2011

Sarah Ostman and 2 other people answered this question

How do you get an infographic to go viral?

The best way to build a social media channel is to build a presence on sites (at the bare minimum, Facebook and Twitter), and provide consistent, relevant, valuable information. This should, theoretically, help you to organically grow followers, although participating in Twitter chats and including ... more

Content Marketing

Aug. 9, 2011

Sarah Ostman and 2 other people answered this question

Market Researchers: What are your top 3 market research hashtags?

#MRX is my favorite. Anyone else?

Market Research

Aug. 2, 2011

Sarah Ostman and 26 other people answered this question

POLL: Klout is a legitimate metric of online influence (Agree or Disagree)

I agree that Foursquare is not a pure game such as Farmville; however, I do not see a high level of interaction within the Foursquare framework. Yes, you can leave tips for people, but there is not typically interaction around those tips. I also believe ... more

July 21, 2011

Sarah Ostman and 9 other people answered this question

Do you think it's a wise move for Mark Zuckerberg to be so visible on Google+?

Keep your friends close and your enemies closer

Customer Service

General Management

Information Technology

July 20, 2011

Sarah Ostman and 6 other people answered this question

What concerns should businesses have about having a social media presence?

Pick and choose your platforms carefully. If you're a B2B business specializing in refurbishing computers, you probably don't need a Tumblr account. However, if you're in a creative industry, it's assumed that you would. more

July 20, 2011

Sarah Ostman and 5 other people answered this question

Have you tried out Google+? Thoughts?

It's a good concept, but I think that Facebook will end up adopting some of Google+'s features, as opposed to users abandoning Facebook for Google+. There's too much history on Facebook, and I think if Facebook plays to those memories, they have an audience locked ... more

Information Technology

July 15, 2011

Sarah Ostman and 14 other people answered this question

Do you find you get a better click through when you include a hashtag on your tweets?

I do find I have a better click through rate; if the hashtag is relevant and timely, you're likely to get people who aren't following you to click. I use them for a combination of show and strategy-- it does show an understanding of Twitter ... more

June 24, 2011

Sarah Ostman and 3 other people answered this question

Market Researchers: When do you opt to use a chart vs. table to illustrate your findings?

If you are publishing something on a website, or making a presentation with the intention of impressing someone with a "wow factor", I think infographics are visually appealing to the average consumer, and definitely can help drive traffic to your site. more

Data Visualization

June 24, 2011

Sarah Ostman and 9 other people answered this question

Survey Design: when writing questions, how strict are you with grammar rules?

I think you need to meet the consumer at the point at which they are most comfortable-- including using language that they are accustomed to. At the same time, you need to present your research firm as professional at all times; misspellings, typos, and profanity ... more

Customer Service

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