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Sept. 22, 2011

May 16, 2011
Scott Cohen
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Unsubscribe link at the top of the email
Andrew: In a previous life, I argued successfully for placing the unsubscribe at the top of the email as well as the bottom (instead of just the bottom). Unsub numbers initially rose quite a bit, but spam complaints dropped exponentially. As a result, while attrition ... more
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