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Scott Fallon

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VP, Product Management, Ethofy

20 points

Marketing, product management, channel and partner program leader with experience in startup, SMB and enterprise information technology companies. Achievements in launching new initiatives and creating results from projects in need of strong direction and organization.

WEB: Blog

Nov. 11, 2010

Scott Fallon and 15 other people answered this question

Sales and Marketing Alignment: What tactics foster collaboration and cooperation?

One of the biggest causes of disconnect I've seen is that Marketing people don't give Sales things in a form they can use. This leads to Sales deciding Marketing consists of ivory tower types with no sense for what it takes out in the "real ... more

Demand Generation

Nov. 9, 2010

Scott Fallon recommends this answer by Patricia Jackson

How do you motivate your employees when times are tough?

That is a very good question and one that many leaders seem to be asking themselves lately. Motivating employees can be difficult, especially during tough economic times. A few suggestions that may help:
1. Communicate openly with your employees, keeping them informed about the state ... more

General Management

Economic Downturn

Oct. 12, 2010

Scott Fallon and 14 other people answered this question

What is the state of branding in today's marketing? How is it different?

Branding retains its importance in that we humans don't have the luxury of unlimited bandwidth. We have to distill down what we think about a myriad of product choices. Our job as marketers is to make sure the distillation around our own products and company ... more

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