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Scott Hardigree

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CEO, Indiemark

214 points

Founder of Indiemark (a super cool email marketing agency), family man, wannabe do-gooder.

WEB: Indiemark.com

April 18, 2012

Scott Hardigree asked a question

Have you seen any cool, unique, or creative approaches to email list segmentation used by e-commerce retailers?

Email Marketing

Email Marketing Strategies

Email Marketing Tactics

Dec. 1, 2011

Scott Hardigree recommends this answer by Robin C Kennedy

What is the one thing you wish someone had told you about email marketing?

Focusing on just one thing it would be that, no matter how much care and attention you take, the actions of others can dramatically reduce your results.
From sending well formatted, optimized and tested creative, with content closely aligned with the request of subscribers, sending ... more

Email Marketing

Nov. 15, 2011

Scott Hardigree recommends this answer by Jordie van Rijn

Which email marketing software is the best?

I have done many email stool selections with companies and strangely enough, they end up choosing different email software. That is because there are plenty of good email software solutions out there, but each company’s needs, wants and culture are different.
If you are seriously looking ... more

Email Marketing

Email Marketing Software

Nov. 14, 2011

Scott Hardigree and 7 other people answered this question

What should you create first: a blog, a corporate website, or a Facebook page?

+1 for Chris, a corporate website. More specifically, a corporate website which has a blog.
There are dozens upon dozens of low-cost WordPress themes, which serve the dual purpose of a corporate website and a seamlessly integrated blog, both of which you fully control. Total ... more

Nov. 14, 2011

Scott Hardigree is now following Jeff Green and 8 other people

Oct. 12, 2011

Scott Hardigree recommends this answer by Remy Bergsma

What do you think of Hotmail's Graymail?

First thoughts from me are that hopefully Hotmail will -not- be deciding what's right for me as an email user. In that the legitimate emails that are sent to me, still just arrive in my inbox. If I really don't want them, I'll unsubscribe.
The trouble ... more

Email Deliverability

Email Marketing

Sept. 29, 2011

Scott Hardigree and 9 other people answered this question

Reading email on mobile: how important is it that it looks good?

In a word, very.

Email Marketing

Sept. 22, 2011

Scott Hardigree recommends this answer by Scott Cohen

If you're following best practice in email, how valuable is being 'whitelisted'?

Whitelisting can be very valuable. But you need to make sure your email marketing house is in order first.
Are you sending relevant messages? Are you handling your from name and from email address with consistency? Does your subject line match the content of your message? ... more

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