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Scott Herring

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48 points

Jan. 24, 2011

Scott Herring and 9 other people answered this question

Any reason to optimize my site for smaller search engines or should I just concentrate on Google?

In the sites I manage, Google drives over 80% of the traffic, Bing is about 10% and Yahoo a little less than Bing. So for me, there's not much of an ROE (Return On Effort) from anything else. I would recommend focusing on Google and ... more

Search Engine Marketing

Search Engine Optimization (SEO) and Strategic Content and Traffic Development

Jan. 22, 2011

Scott Herring recommends this answer by Caty Kobe

Should I build a website or just build a page on a social media site like Facebook?

As a consumer, when I'm looking for information on a business my first point of reference is their website, not a social media page. An actual site shows potential customers that you're serious about your business and not just looking for a free way out. ... more

Jan. 14, 2011

Scott Herring and 3 other people answered this question

Is it harder now than it used to be to start a business? Do you think it'll continue to get harder?

Alan - the question is if it was easier to start a business. Yes.
Is this a difficult environment to raise money? Sure, it has been (banking crises will do that), but it's definitely better lately. I live in Los Angeles, where many companies are ... more

Starting Own Business

Jan. 9, 2011

Scott Herring and 1 other person answered this question

What's the one thing in your career you would do differently if given the chance?

I'm an entrepreneur, and the one thing that I would have done differently was pay more attention to some of the big decisions in my first start-up. We had 4 principals, since I was the "get it done" guy of the group, I wasn't always ... more

Human Resources

Career Development

Coaching & Training

Jan. 5, 2011

Scott Herring and 6 other people answered this question

What is your prediction for small business in 2011?

I hope Joel Johnston's prediction above is correct - I believe that startups and small businesses are the key to a jobs and economic recovery. The headlines are starting to say that business is improving and that cash may flow into the economy. Unfortunately, there's ... more

Jan. 5, 2011

Scott Herring and 8 other people answered this question

Are you more productive in the office or in your home office?

Each offers its own set of benefits, so it's more about taking advantage of surroundings to complete the task at hand. I work a great deal, both at home and in an office, so there's a blurry line between work and personal time anyway.
At ... more

General Management

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