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Scott Hirsch

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VP of Business Development, Get Satisfaction

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I have been active in social software and digital product design for the last 10 years. Since 1998, I have been VP of Business Development at Get Satisfaction, a cutting edge B2B2C internet service that brings social CRM to businesses ...

I have been active in social software and digital product design for the last 10 years. Since 1998, I have been VP of Business Development at Get Satisfaction, a cutting edge B2B2C internet service that brings social CRM to businesses of all sizes. As a member of the founding team, I developed key platform partnerships with Salesforce and Facebook and actively manage our strategic accounts, such as P&G and Walmart.

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May 23, 2011

Scott Hirsch and 4 other people answered this question

Benioff claims Microsoft is pursuing a "Zune Strategy" with its cloud offerings. What does he mean?

I think Benioff is mostly being provocative ... that said, there is some validity to his analogy. It's much easier to pursue a cloud-strategy from scratch, as Salesforce has done, than it is to reverse engineer yourself into one. Legacy systems are hard to push ... more

Information Technology

Cloud Computing

Feb. 9, 2011

Scott Hirsch and 5 other people answered this question

Social CRM Best Practices: What are your 3 tips for developing a social CRM strategy?

My three tips are really a reminder that you will need to include three key stakeholders in order for any social CRM strategy to be successful:
1. Marketing (and PR) - Social marketing teams should serve the audience in social CRM. their responsibility is to ... more

General Management

Feb. 7, 2011

Scott Hirsch answered this question

What are some real examples of SocialCRM providing impact for a sales person or sales org?

Common knowledge is that community-based support tools (like Get Satisfaction) are often purchased by B2B businesses to provide a lower-cost, self-serve support channel for customers at a lower ACV. However, there is another value prop that has often gotten short shrift ... that is the ... more

Sales Management

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