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Scott Kellner

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Chief Marketing Officer, INXPO

50 points

Entrepreneurial marketing executive with experience managing teams on both the agency and client sides of the services equation. Agency clients have included: Google, eBay, HP, Kraft, Wells Fargo, Cisco, Palm, BravoTV, Tommy Bahama, NetApp, PayPal, The Sharper Image, American Licorice ...

Entrepreneurial marketing executive with experience managing teams on both the agency and client sides of the services equation. Agency clients have included: Google, eBay, HP, Kraft, Wells Fargo, Cisco, Palm, BravoTV, Tommy Bahama, NetApp, PayPal, The Sharper Image, American Licorice, P&G, National Geographic, Blue Cross, PG&E and many others. Client side experience has been in the software, entertainment and consumer packaged goods industries.

Specialties:
Brand strategy, product marketing, UX design, digital communications, interactive marketing strategy, corporate positioning, business development, client services, team building, customer retention, user interface design, virtual experiences, sensory branding and executive leadership.

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Feb. 18, 2011

Scott Kellner and 1 other person answered this question

How can virtual event platforms integrate with mobile devices to deliver a better user experience?

Utilizing a software framework flexible enough to handle mobile devices is the key to this. Both the back end administrative tools and the front end presentation layer need to "intelligent" enough to understand the underlying device being used, and alter the UI to accommodate it, ... more

Information Technology

Event Marketing

Nov. 15, 2010

Scott Kellner and 6 other people answered this question

What are virtual events used for?

Just to add to Dennis' point about hybrid events: when thinking about how or whether to use virtual technology as part of your event strategy, keep in mind that what you're really doing is figuring out a way to more effectively connect people with each ... more

Nov. 15, 2010

Scott Kellner and 3 other people answered this question

Should virtual event teams reside on the IT or Business side?

I agree with Dennis. Most platforms are easy and flexible enough to not need IT's involvement, so it really boils down to each organization's specifics. For example, if IT typically gets involved with your attendee registration programs, the chances are they'll be involved with your ... more

Information Technology

Events and Trade Shows

Nov. 15, 2010

Scott Kellner and 1 other person answered this question

What should your content strategy be for your virtual event booth?

One of the biggest benefits to utilizing virtual event technology is that you have so much flexibility with your content. There are many ways to organize it so that you can easily enable attendees to sort through it (if there's a lot), or to showcase ... more

Content Strategy

Oct. 13, 2010

Scott Kellner answered this question

How do I track my demographics at a virtual trade show?

Hi John:
Any solid virtual experience platform will have a self-service metrics reporting module that should automatically begin tracking ALL activity in your booth. To provide meaningful feedback, the reporting should include both standard and behavioral metrics. The former gives you basic information, including demographics and ... more

Information Technology

Sept. 21, 2010

Scott Kellner and 11 other people answered this question

Who are the top vendors for a virtual events system?

ALL great answers for Todd.
For me, the key word in the question is "system". Todd, you'll want to explore what your system needs are (e.g. reporting/metrics, as Miguel points out: customization options, flexibility on the fly, overall user experience, etc.). In short, what are your ... more

Information Technology

Virtual Event Platform

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