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Scott Mersy

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Sr Director of Marketing, ServiceNow

384 points

Marketing Executive, Cloud/SaaS, high digital IQ. Curate great content. Share, engage, connect, persuade, convert.

WEB: Scott Mersy

Scott Mersy is now following Jill Rowley and 7 other people

Jan. 9, 2012

Scott Mersy recommends this answer by Peter Johnston

Oct. 18, 2011

Why isn't marketing more automated yet?

I've sat back and watched here. These are the sort of questions we are trying to answer on the Technology Aided Prospecting LinkedIn group where we're crowdsourcing the next generation of Prospecting.
Firstly the question is biased. It entices you to think automation is a good ... more

Lead Management

Scott Mersy and 2 other people answered this question

Oct. 13, 2011

Is anyone using Netsuite as CRM and Eloqua for Marketing Automation?

Thanks Steve,
Already did. Similar results (no responses)...

Information Technology

Scott Mersy recommends this answer by Michael Brenner

Sept. 29, 2011

Do marketing departments need a "Cybrarian?"

Absolutely. This is the classic problem of having knowledge experts who may not be SEO-trained copywriters and who may not be experts in writing content for the web or mobile or social.
But I think your question is deeper than just a "cybrarian." Vaibhav is talking ... more

Content Marketing

Marketing Automation

Marketing Management

Scott Mersy and 1 other person answered this question

Aug. 25, 2011

Eloqua filed an IPO for $100 million. What does this say about the space in general?

Agree on most of your comments. The one thing that I wonder about is if Eloqua is the market leader still, the $100 million might not bode well for the space. I'll take a look at your links. Thanks. more

Scott Mersy and 1 other person answered this question at this roundtable

July 21, 2011

Successful Strategies in B2B Social Media [7/21 @ 11 am]

What are the biggest mistakes B2B marketers make with social media?

Agree with Carmen. It is another channel, but requires appropriate content to optimize the channel - content that is useful, engaging, and sparks conversation and sharing. One way to overcome this is to look at any content piece, like a Press Release, and parse it ... more

Marketing Strategies

Scott Mersy and 1 other person answered this question at this roundtable

July 21, 2011

Successful Strategies in B2B Social Media [7/21 @ 11 am]

I don't question that 80% of adult Internet users are engaged in social media. Question...

Here is a study from a couple years ago showing high buyer usage of Social Media. There are other studies as well. http://forrester.typepad.com/groundswell/2009/02/new-research-b2.html more

Marketing Strategies

Scott Mersy and 6 other people answered this question

July 13, 2011

What are some examples of the best Wordpress business websites?

There are many, but the more important thing is having the social channels, content and overall strategy settled so that you can take advantage of the channels. Here are some http://enbeeone3.com/top-20-best-wordpress-social-sharing-plugins-for-2011/ more

Information Technology

Content Management

Scott Mersy is speaking at this roundtable

July 8, 2011

Successful Strategies in B2B Social Media

Marketing Strategies

Scott Mersy and 10 other people answered this question

June 29, 2011

Does the "Revenue Performance Management" message actually work?

Like Michael Brown and David Raab, above, I'm skeptical. Could "revenue performance management" simply be marketing cover for the fact that, as noted in the recent Focus.com info-graphic "Marketing Automation by the Numbers", Marketing Automation can't crack 10% market penetration? (See http://socialmoxie.wordpress.com/2011/06/22/wild-woolly-world-of-marketing-au... )
Revenue contribution and ... more

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Marketing Automation

Scott Mersy recommends this answer by Sean Royer

June 29, 2011

Does the huge failure rate of email marketing drive you nuts or drive you to improve?

Scott,
This is a very interesting topic. I have clients that are spending thousands of dollars a month to purchase list or applying pricy incentives for customers to hand over their e-mail address in exchange for a $5 coupon. This is absolutely absurd when you ... more

Email Marketing

Email Marketing Campaign

Scott Mersy answered this question

May 24, 2011

What is your approach to reference checks?

First, although I'm not in HR, I like to do my own reference calls rather than have HR do it separately. I may have HR on the call, but I want to get a feel for how the referenced person is responding. I call 2-3 ... more

Human Resources

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