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Scott Sherrill

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President and Founder

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I've been the head of a small corporate landscaping firm for about 15 years now. I'm interested in sales & marketing strategy for SMBs, and also keeping up with emerging trends for SMBs.

Scott Sherrill asked a question

Jan. 6, 2011

How should we prepare our children for their careers?

Human Resources

Career Development

Scott Sherrill asked a question

Dec. 10, 2010

What are some tips for making social media a team effort in my company?

Content Creation

Small Business Social Media

Scott Sherrill asked a question

Oct. 26, 2010

What are the different service lines that public accounting offers?

Accounting Services

Accounting Software

Scott Sherrill asked a question

Oct. 18, 2010

What are backlinks?

Search Engine Optimization

Scott Sherrill asked a question

Oct. 11, 2010

What are the most important factors to successful business analytics implementation?

Information Technology

Business Analytics

Business Analytics System

Business Intelligence

Scott Sherrill asked a question

Sept. 27, 2010

Can Google's office products be considered unified communications?

Information Technology

Telephony Systems

Unified Commications Implementation

Scott Sherrill answered this question

Sept. 22, 2010

What is a merchant?

A merchant is a retailer or wholesaler who purchases a certain amount of goods from any and all sources. The purpose of buying the goods from different sources is to resale the products to potential customers for profit. more

Scott Sherrill answered this question

Sept. 19, 2010

What is the problem-solution approach?

The problem-solution approach is a sales methodology by which a salesperson demonstrates the existence of a problem or creates the perception of a problem and then immediately offers the solution. more

Problem-solution Approach

Sales Methodology

Scott Sherrill answered this question

Sept. 15, 2010

What is a middleman?

A middleman is an intermediary. It is any firm or person specializing in specific areas who acts as a mediator between parties during a business deal, an investment decision, a negotiation, etc. more

Scott Sherrill answered this question

Sept. 7, 2010

What is referral selling?

Referral selling involves getting additional customers based on referrals from those already using a business. This technique is a foundation for all direct selling techniques. more

Referral Selling

Scott Sherrill answered this question

Sept. 4, 2010

What is sales volume variance?

Sales volume variance is the difference between the expected quantity of units to be sold and the actual quantity of units that are sold. Then, the value is multiplied by the unit's profit margin. For instance, if XY Corp. sold 200 more units of shampoo ... more

Scott Sherrill answered this question

Sept. 4, 2010

What is adaptive selling?

Adaptive selling is the opposite of formula selling. It is a technique where the salesperson remains flexible in their approach to selling and adapts to best suit the customer type, and the selling situation. The salesperson continues to adapt according to the response received from ... more

Adaptive Selling

Scott Sherrill answered this question

Sept. 2, 2010

What is customer value?

Customer value is the difference between what a customer acquires from a service or a product, and what he or she has to give in order to obtain it. more

Customer Service

Purchase Decision

Scott Sherrill answered this question

Aug. 31, 2010

What is a restocking fee?

The restocking fee is the amount of money charged to a consumer by a business to return previously purchased merchandise. This fee can be up to 20% of the purchase price of the item. more

Scott Sherrill asked a question

Aug. 25, 2010

What is a seasonal discount?

Scott Sherrill asked a question

Aug. 24, 2010

As a small business owner, do you feel that you owe your employees a career path?

Human Resources

Career Consulting

Career Development

Scott Sherrill asked a question

Aug. 22, 2010

What is an add-on sale?

Sales Promotions

Scott Sherrill asked a question

Aug. 18, 2010

What is paper.li?

Internet Companies

Web 2.0 Companies

Scott Sherrill answered this question

Aug. 9, 2010

What is sales analysis?

Sales analysis involves findings as to whether a sales team has met its sales goals as set within an established period of time as planned. more

Scott Sherrill answered this question

Aug. 9, 2010

What is cost-based pricing?

Cost-based pricing could be defined as the general principle of a business entity or person charging for his or her services in relation to the amount of money it will cost to provide these services. more

Cost-based Pricing

Scott Sherrill asked a question

Aug. 8, 2010

What is sales history?

Product History

Scott Sherrill answered this question

Aug. 5, 2010

What is a sales force?

The Sales Force of a business is its salespeople and means of sale considered as a single unit; this generally consists of all live salespeople and whatever automated sales forces are employed. more

Scott Sherrill answered this question

Aug. 4, 2010

What is sales literature?

Sales literature is utilized by a business' sales team to product a product or service. The literature includes: manuals, press releases, customer testimony and results of testing. more

Scott Sherrill asked a question

July 26, 2010

Why does my company need to be ISO certified?

Scott Sherrill asked a question

July 26, 2010

What is a consumer?

Scott Sherrill answered this question

July 24, 2010

What is sales resistance?

Sales Resistance is when a prospective buyer is resisting making a purchase due to either an emotional or reasoned objection. This can be overcome by questioning the customer, overcoming the objections, and showing the customer how the product fits their need. more

Buyer Resistance

Scott Sherrill asked a question

July 20, 2010

Grants funding- where do I start?

Financial Services

Scott Sherrill asked a question

July 20, 2010

What is lead management?

Lead Generation

Scott Sherrill asked a question

July 19, 2010

How can I get the top search engine ranking for my company?

Search Rankings

Scott Sherrill answered this question

July 18, 2010

What is personal selling?

Personal selling is the act of face to face selling. During face to face selling, the salesperson tries to convince a customer to make one or more purchases. more

Door-to-door Selling

Personal Selling

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