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Sean Collins

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Creative Director, Ziff Davis B2B Focus, Inc.

98 points

Sean Collins is now following Matt Heinz and 15 other people

Jan. 2, 2012

Sean Collins recommends this answer by Robert Keahey

Aug. 11, 2011

What tools do you use to 'listen' in on the social web?

Rockmelt, Tweetdeck, Yahoo Pipes (to aggregate multiple RSS feeds)

Social Business

Social Media Monitoring

Sean Collins recommends this answer by Brian Phelps

July 28, 2011

You own a popular local coffee shop, Starbucks moves across the street. What do you do to compete?

I made a conscious decision 7 years ago to not go to Starbucks. The original decision was a New Year's Resolution that included not getting fancy coffees, such as frappucinos. The reason was to save money and support local coffee shops. Seven years later, the ... more

Sean Collins recommends this answer by Nikolas Allen

July 22, 2011

Is LinkedIn more popular than Focus?

Well, well Tanjela, aren't you quite the rabble-rouser?
If, by "populat" you mean, "do more people know about and/or use LinkedIn than Focus?" the answer is probably "yes."
LinkedIn started in late 2002 and has grown to become one of the Big 4 social media platforms. It's ... more

Sean Collins recommends this answer by Glen Marshall

July 13, 2011

When you retire, how will you measure the success of your professional career?

I will measure success by being able to afford to retire. The artifacts of my career do not matter, as I'm sure those who follow will improve upon them. more

Human Resources

Career Developement

Work Life Balance

Sean Collins recommends this answer by Brian Phelps

July 5, 2011

What is your least favorite corporate buzzword/consultant-speak?

"Loosening the Mayo Jar." I've heard this one the first time today, and it has been used twice by the same person. Not sure the origin of it, but it is worth adding to this list. more

Human Resources

Boiling the Ocean

Sean Collins and 14 other people answered this question

June 28, 2011

What is your favorite thing about Twitter? What is your least favorite thing?

Favorite - simple, well formed short-format.
Least favorite - the Fail Whale. I've been seeing that guy way too much lately. more

Sean Collins and 1 other person answered this question

June 28, 2011

How have mobile apps influenced your business?

Is there a particular app that helps you manage your business other than email/text?

Information Technology

Mobile Applications

Sean Collins recommends this answer by Tom Brown

June 28, 2011

What are your best practices for successfully advertising on YouTube?

Here are some tips of the successful promoters on YouTube...
1. Do provide a bite sized clip that delivers real value; not just touts your brand or product. "How to's", short case studies, explanation of a critical product feature, how to evaluate brands, etc. Remember, do ... more

Video Advertising

Youtube Marketing

Sean Collins recommends this answer by Brian McCallion

June 27, 2011

Is Apple in danger of extinction because it's a closed system?

What's interesting about Apple is that historically Apple has survived as a very small player. Apple survived MSFT, IBM, and a long string of CEOs from Sculley back to Jobs. I think the real question is whether or not Apple can survive without Steve Jobs. ... more

Information Technology

Sean Collins recommends this answer by Tibor Shanto

June 26, 2011

What do C-level executives expect from salespeople during sales calls?

First and foremost they expect a relevant peer-to-peer experience, which is why they are left disappointed by many of the sales calls they have.
For a sales person to be able to meet those expectations they have to put in a lot of effort, something many ... more

C-level Management

Sales Management

Sean Collins recommends this answer by Chad Horenfeldt

June 26, 2011

How can we get upper management to understand the value of email marketing?

Hi Sarah - to keep it short, you need to demonstrate how these marketing tactics are influencing pipeline and generating revenue - this is the basis of Revenue Performance Management. To get to RPM requires a combination of the right, people, process and technology that ... more

General Management

Sean Collins recommends this comment by Andrew Baker

June 24, 2011

Clouds are nothing new....

I would argue that while the concept of cloud computing is not new, and the goals of cloud computing have be desired since computing began (almost), the actual delivery of cloud computing has not been going on for decades.
Cloud computing is not just about computing ... more

Information Technology

Cloud Computing

Sean Collins recommends this answer by Rob Luciano

June 24, 2011

Market Researchers: what are your tips for improving survey response rates?

A better user experience, consistently. Easier said than done.
User friendly survey design (short, non-repetitive, no long attribute lists rating, etc.) will increase response rates. People get fed up with long, boring repetitive surveys and surveys that ask for excessive details to quantify usage (i.e. ... more

Conversion Rate

Email Optimization

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