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Sean Kline

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President & CEO, Turbotek Computer Corporation

88 points

Sean is responsible for the overall leadership and management of Turbotek, the Small Business IT Company. He oversees company operations to ensure efficiency, quality, service and cost-effective management of all resources serving Turbotek's customers.

Prior to joining Turbotek, Sean ...

Sean is responsible for the overall leadership and management of Turbotek, the Small Business IT Company. He oversees company operations to ensure efficiency, quality, service and cost-effective management of all resources serving Turbotek's customers.

Prior to joining Turbotek, Sean held roles including Director of Product Management at RSA, The Security Division of EMC, Director of Product Marketing at Mercury Interactive (acquired by HP), Director of the Web Application Performance Management Group at Empirix, and a variety of technical, sales and marketing roles at Teradyne.

Sean holds a BA in Computer Science from Cornell University and an MBA from the Yale School of Management.

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WEB: Blog

May 22, 2012

Sean Kline is now following Aakash Keluskar and 2 other people

April 30, 2012

Sean Kline answered this question at this roundtable

Marketing Thought Leaders: A Conversation with Joe Chernov [4/27 @ 10 am]

A lot of people write content, but very few people read it, so how do you find out what is not working?

Looking at the number of page views, inbound links, comments, click-throughs and leads are all good metrics.
Sean Kline
Turbotek Computer Corporation
http://www.turbotekcomputer.com/blog
@Turbotek

Content Marketing

Content Marketing Program

April 26, 2012

Sean Kline and 1 other person answered this question at this roundtable

Marketing Thought Leaders: A Conversation with Joe Chernov [4/27 @ 10 am]

How much does SEO factor into your blogging and content creation efforts?

SEO is a major reason (and best practice) to blog (and create content). For me, it is the primary reason that we blog. Establishing thought leadership is important and following SEO best practices, one gets both. In terms of content creation, anything Web page should ... more

Content Marketing

Content Marketing Program

April 3, 2012

Sean Kline and 6 other people answered this question

What are some of the basic SEO techniques that any company can use in house for their websites?

Choose non-competitive, reasonable volume, relevant long-tail keywords, optimize your site accordingly (url, page name, page title, header, content) and blog using the same approach. more

Search Engine Optimization

Dec. 27, 2011

Sean Kline and 2 other people answered this question

If you could have administrative support in one area, what would it be?

You are welcome, Karen. No, I do not work with a virtual assistant/administrative consultant to take on these tasks. The only thing holding me back is finding someone who I think could competently do this work and making sure that it is the right time ... more

Administrative Outsourcing

Administrative Support

Dec. 15, 2011

Sean Kline and 1 other person answered this question

Will you use SkyDrive for iPhone? Why or why not?

No, I will not. iCloud has sufficient functionality for me. There are, I am sure, some good use cases in which SkyDrive is a good fit, but I will not use it. more

Information Technology

Cloud Computing

Dec. 14, 2011

Sean Kline and 24 other people answered this question

What is the single most important business related lesson you've learned this year?

To more thoroughly inspect business plans.

Human Resources

Information Technology

Nov. 2, 2011

Sean Kline and 3 other people answered this question

For a new promo of a product, how do you generate leads without doing any advertising?

Inbound marketing has changed the way that customers learn about products and services and has largely eliminated the need for traditional advertising. I use and highly recommend HubSpot for this. Determine who your customers are, select long-tail keywords that they will likely use to search ... more

Lead Generation

Oct. 5, 2011

Sean Kline answered this question

With Joe Tucci stepping down as EMC CEO next year, who do you think his successor should be?

Pat Gelsinger would seem to be the heir apparant.

General Management

Information Technology

Cloud Computing

Sept. 21, 2011

Sean Kline and 1 other person answered this question at this roundtable

How to Market to IT: Real Advice Direct From IT Experts [10/4 @ 1 pm]

Is social media effective for marketing to IT professionals? If so, what platforms are best?

I think that social media is more effective for marketing to IT professionals than some other titles because those in IT tend to be early adopters of technology - social media still being new in some circles. My experience is that Twitter, LinkedIn and Facebook ... more

Information Technology

Sept. 7, 2011

Sean Kline and 41 other people answered this question

Do you believe smartphones and tablets will eventually converge? Please explain why or why not?

The notion of using a tablet as one's primary telephony device seems to be a corner case to me. They have already converged in the sense that the fundamental hardware, operating system, application development environment and user interface are essentially the same between the iPhone ... more

Aug. 26, 2011

Sean Kline and 3 other people answered this question

What's your definition of a disruptive technology?

Clay Christesen does a much better job defining this than I could:
"Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and ... more

Information Technology

Disruptive Technology

Aug. 22, 2011

Sean Kline and 4 other people answered this question

Do you use StumbleUpon to drive traffic to your business website?

No, I do not. I use LinkedIn, Twitter and Facebook for the most part. It is interesting looking at the graph in the article. Facebook clearly has an upward trend, wheras StumbleUpon is flat from where it was two years ago. more

June 24, 2011

Sean Kline answered this question

Climbing into bed with a reseller; for a young startup is this a smart move or a distraction?

I would suggest that you need to define your overall distribution strategy rather than execute a particular tactic. A good way to do this is to write a Marketing Requirements Document (MRD) for your product. One section of this pertains to customer segmentation. Where do ... more

Information Technology

Cloud Computing

June 14, 2011

Sean Kline and 2 other people answered this question

What are you expecting from Office 365

I expect that Office 365 will offer a good alternative delivery mechanism for customers small and large alike who need a hybrid-cloud deployment of Microsoft productivity, collaboration and communication technology. It is actually a misconception that this is a cloudonly offering. Microsoft has multiple packages ... more

Information Technology

Cloud Computing

June 10, 2011

Sean Kline answered this question

How is a converged data center infrastructure different from a private cloud?

Converged data center infrastructure is an implementation of a number of technologies, including private cloud and services-oriented infrastructure. With Converged Infrastructure, one virtualizes resources including servers, storage, networking and power and offers them up as shared infrastructure accessible through services. A key element of converged ... more

Information Technology

IT Infrastructure

June 8, 2011

Sean Kline and 1 other person answered this question

In what cases would companies want on-premise collaboration tools over cloud-based?

In any case in which substantial control over infrastructure, uptime, reliability and operational support is required, on-premise software may be a better option. Of course, there could be an on-premise cloud (i.e. private), but I presume that you are referring more to a public cloud. ... more

Information Technology

Cloud Computing

May 11, 2011

Sean Kline and 6 other people answered this question

Are social collaboration features useful/ appropriate for enterprise software?

Absolutely. This is core Web 2.0 technology that brings the network effect to enterprise software. The more users collaborating, the more value to the network of users. As I understand it, this is meant for intra-Enterprise collaboration, so security is a function of how good ... more

Information Technology

Cloud Computing

May 11, 2011

Sean Kline and 3 other people answered this question

How will Microsoft monetize Skype?

I suspect that this will fit into Microsoft's Office 365 strategy. There are flavors of Office 365 that involve voice, data, etc. (e.g. Lync) and Skype could be a great complement to this. If customers adopt these higher end subscription services, Microsoft stands to make ... more

Information Technology

Cloud Computing

Focusmobilityrt

March 4, 2011

Sean Kline and 1 other person answered this question

What are the top benefits of adopting desktop virtualization for your business?

My top 5 benefits of adopting desktop virtualization for your business are:
1. Increased employee productivity by enabling access to company resources from a wide variety of devices over the Internet.
Giving employees the ability to connect to company resources when and how they want to through ... more

General Management

Information Technology

Desktop Virtualization

Feb. 15, 2011

Sean Kline answered this question

What, if any, cloud services do you use for your collaboration efforts at your company?

Microsoft Office 2010 Web Apps and Skydrives are great. This is useful for collaborating on large presentations or even with yourself :-) I was editing a PowerPoint at home and forgot to send it to myself. I logged in at work and fortunately had saved ... more

Information Technology

Cloud Computing

Feb. 8, 2011

Sean Kline answered this question

What are some of the biggest misconceptions about virtualization?

Some of the biggest misconceptions about virtualization are that it introduces a failure point by eliminating servers, that it is slower and that it is difficult to manage. In fact, virtualization facilitates disater recovery by reducing legthy physical server restores and reconfigurations to simply restoring ... more

Information Technology

Servers and Storage

Feb. 8, 2011

Sean Kline and 6 other people answered this question

Cloud Computing Best Practices: What are your 3 tips for getting organizations to adopt the cloud?

1. Understand what value the Cloud offering is bringing.
Not all cloud offerings are equally valuable. The highest value are those that require massive amounts of computing power available only in such a configuration. Next are those that leverage the network effect (a simple example ... more

General Management

Information Technology

Cloud Computing

Feb. 5, 2011

Sean Kline and 9 other people answered this question

Do you think that cloud computing will eventually replace conventional software?

No, it will not, though will continue to increase in pervasiveness. Cloud computing is not really a new concept. There used to be Application Service Providers who hosted software in the cloud. Faster networking capabilities, virtualization and better comfort over security have improved the ability ... more

Information Technology

Cloud Computing

Cloud Computing Solutions

Servers and Storage

Jan. 26, 2011

Sean Kline and 1 other person answered this question

Virtualization Best Practices: What are your 3 tips for creating a virtualization strategy?

1) Conduct a detailed survey:
Many businesses do not fully understand what they have before embarking down the virtualization path. There are many different ways to virtualize, so education and sponsorship in the organization are key. Part of this is an inventory of exisiting pain ... more

General Management

Information Technology

Nov. 20, 2010

Sean Kline and 1 other person answered this question

What's the one thing that most business decision makers misunderstand about virtualization?

The initial reaction I received from a medium business owner when I described server virtualization was that it sounded risky to consolidate all of his servers into one. He did not understand at first that in fact it is far less risky once we put ... more

Information Technology

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