Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Shaleen Shah

Follow Following Unfollow

Outsource Consultant, Seventhman

183 points

I Help your Business Save Money, Accelerate Growth & Gain Competitive Advantage with Global Outsource Consulting.

WEB: Ajeva

May 15, 2012

Shaleen Shah recommends this answer by Bill Wood

Is outsourcing a one-way street?

It really depends on what you are outsourcing and why... If they are true "commodity-like" functions that do not offer much in the way of differentiation then I'm not sure they should come back.
Of course there are cost and quality considerations. If the outsourcer ... more

Human Resources

Information Technology

May 15, 2012

Shaleen Shah and 8 other people answered this question

What are the biggest concerns about social media that need to be addressed?

I'd name five:
1. Privacy Issues
2. Building Relationships ( Marketing vs Engagement )
3. Quality ( content creation vs content curation )
4. Time Management ( amidst social media saturation/ 'sharepocalypse' syndrome )
5. Influence vs Reach ( Social Capital ) more

May 15, 2012

Shaleen Shah and 10 other people answered this question

How do you and/or your company define success?

Business success, in the end, comes down to profit - because customers love your product/service, that they are sharing word about their experience and they keep coming back for more to buy what your brand has to offer. To make things simple, I simply measure ... more

General Management

Human Resources

May 15, 2012

Shaleen Shah is now following Ignaz Furger

May 15, 2012

0 people recommends this answer by Ignaz Furger

Should employees be involved in the development of a company's strategy?

another subject where it is almost impossible to involve employees is the procedure of merge or acquisitons where it is very important to keep it strictly confidential ... thanks for your reply
Ignaz Furger more

Human Resources

May 7, 2012

Shaleen Shah and 3 other people answered this question

How can I persuade customers to not only visit my site but actually buy?

Perhaps, your target market don't really understand the benefits of what you are selling.. and you can focus on making a list and creating content ( blogs, articles, reviews, tips... ) that will help solve their major pain points through the benefits your product/service offer. ... more

May 7, 2012

Shaleen Shah and 5 other people answered this question

What social media channels do you use to learn about your industry?

I read plenty of blogs about my industry (ask questions/post comments), visit forums, check out like-minded groups in sites like Facebook, Twitter, Linkedin, participate in online discussions about my niche.. and join lively, real-time convo/chats on twitter as found on this list:
https://docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVP... more

Human Resources

April 30, 2012

Shaleen Shah and 5 other people answered this question at this roundtable

The Social Content that Spreads [4/24 @ 4 pm]

How do you consistently create compelling content that represents your brand as well?

First, we need to define the makings of a 'compelling' content. For me, this type of content is something that your readers want to read after a few seconds of having clicked through your site; something that reduces bounce rate. To create such, you must ... more

Human Resources

Content Creation

April 30, 2012

Shaleen Shah and 9 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

If your CEO asks why it's important to blog, how do you answer?

I'm a CEO and I blog... this helps me get connected with my customers/target market. The answer is quite simple: It gives a more human face to your brand... than writing under the name 'admin'. It helps engage your audience and this kind of transparency ... more

Content Marketing

April 30, 2012

Shaleen Shah and 3 other people answered this question

What type of questions should a founder ask when they are hiring people for their startup?

I think you can ask the usual questions human resources would ask their job applicants or throw off brain teasers like what giants like Google would ask when hiring. In my case, I love to see more than what the resume and cover letter tell.. ... more

Human Resources

Interview Questions

April 30, 2012

6 people recommends this answer by Alex Dail

What are some key strategies that you use to build customer loyalty?

I agree and I still would go one step beyond deliver more than you promise - give the unexpected. I remember full-service gas stations and even as a kid I was impressed with those that did more than just pump the gas, but took the ... more

Customer Experience

Customer Loyalty

April 24, 2012

Shaleen Shah answered this question at this roundtable

The Social Content that Spreads [4/24 @ 4 pm]

Using a brand's successes in content creation is a no brainer, but how can you weave failures into a brand's success story?

I believe that by showing your not-so-stellar side, you add a genuine feel to your brand. Everyone's after authenticity these days and by using failures as an example on your struggles in the road to success, you weave a powerful story that everyone can relate ... more

Human Resources

Content Creation

April 24, 2012

Shaleen Shah and 8 other people answered this question

Customer service: Is it an organization, a team, a work group or a section?

For me, customer service is a passion - not just a department. Every employee is in the service of the customers and it is my duty to make them enthusiastic about the business of serving. Enthusiasm can be a contagious thing and when everyone is ... more

Customer Service

Company Culture

April 17, 2012

Shaleen Shah and 5 other people answered this question at this roundtable

#TChat Radio: Employee Super Powers: Is There an Assessment For That? [2/22 @ 4 pm]

Can we spend too much time assessing rather than just getting on with the job?

In business, it makes sense to measure what matters so you can improve on it. Still, spending too much time on measuring things is a waste of time when you could have just focused on one single metric and find ways on how it can ... more

General Management

Human Resources

Company Culture

Employee Engagement

April 17, 2012

Shaleen Shah and 5 other people answered this question

What does it take to be a leader in the digital era?

I can think of only one thing: An Open Mind.... when new technologies and ways of connecting on the Social Web arise each day, a great leader sees everything with an eagle's eye.. and s/he is open to change while adopting the best practices around. ... more

General Management

Human Resources

April 17, 2012

Shaleen Shah and 6 other people answered this question

How can a small business effectively utilize Twitter for advertising?

Twitter, like any social networking sites, is a communication tool used to building relationships on the Social Web. Many people are turned off by constant self-promotion on Twitter and though there are things like Promoted Tweets that can help small businesses reach a wider group ... more

April 11, 2012

Shaleen Shah and 9 other people answered this question

What are your views on social influence scores?

For me, it's a vanity - something that makes me feel good about my brand and yet, the business impact is far from being felt. more

April 11, 2012

Shaleen Shah answered this question at this roundtable

Finding Fit: Candidate Selection, Rejection & Communication [4/10 @ 4 pm]

What role can social media play during the hiring process; & in communicating selection or rejection – if at all?

There have been lots of rants recently about employers/hiring managers who are asking for an applicant's Facebook password in order to be considered for a job interview. Social media can be a great communication tool - but when it comes to the idea of background ... more

Human Resources

April 11, 2012

4 people recommends this answer by Alex Dail

What type of things do you do to engage and keep employees motivated?

I agree sincerity whether in compliments or expressed with an incentive must be there. False appreciation only demoralizes. I remember getting a varsity letter because I turned out for a sport three years in a row. I hated it and never picked it up; I ... more

Human Resources

Corporate Culture

Employee Motivation

April 2, 2012

Shaleen Shah and 6 other people answered this question

Do you think that organizations that cultivate great leaders gain an edge over competitors?

Definitely! Besides, leaders are not born; they're made and cultivating great minds is just the start. Now, the challenge here is not really the nurturing part, but how would you qualify someone to know that the person has the potential to become a great leader ... more

Human Resources

Leadership Development

Following 13 Topics

Business Intelligence

Cloud Computing

Customer Service

General Management

Human Resources

Information Technology

...

Following 28 People

Followed by 18 People

Knowledgeable in 52 Topics

#226 of 2984

#107 of 1429

#358 of 2156

#89 of 519

Human Resources

#266 of 1481

#43 of 210

Technology Marketers

#22 of 70

Technology Marketing

#28 of 85

Marketing Strategy

#59 of 208

#65 of 233

Customer Service

#200 of 785

#24 of 75

#30 of 80

#120 of 356

#158 of 480

Online Marketing

#153 of 360

#317 of 749

#624 of 1456

#256 of 508

Information Technology

#991 of 2263

#9 of 25

Customer Feedback

#18 of 36

Business 2 Consumers

#28 of 39

B2C Social Media

#34 of 39

Social Media Marketing Services

#20 of 42

#37 of 44

B2B Social Media

#25 of 60

#33 of 63

#55 of 77

#62 of 99

Customer Loyalty

#100 of 120

Social Networking

#80 of 125

#79 of 133

Company Culture

#109 of 151

Customer Experience

#98 of 160

#127 of 194

#127 of 244

Email Marketing

#196 of 273

#268 of 339

#312 of 386

#363 of 466

Talent Management

#407 of 470

Marketing Automation

#360 of 531

Content Marketing

#250 of 294

Social Media Marketing

#297 of 366

Social Business

#342 of 386

#675 of 822

#48 of 101

#41 of 43

#46 of 52

#342 of 372

General Management

#1068 of 1194