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Shannon Ryan

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CEO, ArchetypeDNA

153 points

Global brand strategy and engagement consultant, with expertise across mediums, including direct marketing, experiential (physical & virtual events), digital/interactive, social media, and mobile.

WEB: ArchetypeDNA

Jan. 25, 2012

Shannon Ryan asked a question at this roundtable

Top Technology Marketers to Watch in 2012 [1/25 @ 1 pm]

What impact has the increased focus on the customer engagement model had on your marketing plans for 2012?

Sept. 22, 2011

Shannon Ryan is now following Paul Greenberg and 4 other people

Sept. 13, 2011

Shannon Ryan asked a question

Would brand rewards (non-contest format) influence you to mention a brand in a tweet?

Influencer Marketing

Social Media Marketing

Sept. 13, 2011

Shannon Ryan asked a question

Has your brand ever limited access to content by forcing users to become a fan on Facebook?

Social Media Marketing

Sept. 13, 2011

Shannon Ryan and 5 other people answered this question

Is it practical to try to put a dollar value on your social media fans and followers? Why/why not?

Brands can and should associate a value on their social media outcomes but it is not strictly tied to something as myopic as a fan or follower unless looking at it from a specific activation element and that specific channel as the conversion point.
It ... more

June 21, 2011

Shannon Ryan and 2 other people answered this question at this roundtable

Secrets to Webinar Success [6/16 @ 11 am]

Is it cost effective to hold a hybrid event?

Hybrid events can offer significant value for both brands and audiences. They are cost effective when considering the extended global reach/awareness, deepened engagement across audiences and life of content.
A considerable amount of effort and budget is spent on content development and with a virtual ... more

Event Marketing

May 16, 2011

Shannon Ryan and 3 other people answered this question

How do you re-engage your audience when a webinar starts to fall flat?

I suggest trying to re-engage your audience with polling and/or by addressing questions that have been submitted by the audience as it may be a question that many people in the audience have (this immediately increases relevancy).
I also recommend having a few case studies/examples ... more

Presentation Delivery

May 9, 2011

Shannon Ryan asked a question

What is your preferred way to follow and/or participate in conversations around event content?

Content Marketing

May 8, 2011

Shannon Ryan and 4 other people answered this question

How long would you make participants wait before you cancel a Webinar due to technical difficulty?

1) Immediately acknowledge that there is a problem to prevent people from immediately abandoning the presentation
2) After a few minutes send a status update to manage expectations
3) After 5 minutes, I would suggest cancelling the presentation. Let the participants know what the plan is: a ... more

Technical Difficulty

May 6, 2011

Shannon Ryan asked a question

How can SMBs effectively search legal ownership/rights of a name?

May 6, 2011

Shannon Ryan and 11 other people answered this question

Is using cheap social media a cop-out for marketers?

There is nothing cheap about social media unless you attempt to do it but don't invest in both the strategy and ongoing management (time is money). There are plenty of free applications to use but keep in mind that social media is not a strategy ... more

Email Marketing

Social Media Marketing

May 4, 2011

Shannon Ryan and 27 other people answered this question

How did you learn about Osama Bin Laden's Death? TV? Twitter? Facebook? Text message?...

Information Technology

May 3, 2011

Shannon Ryan and 9 other people answered this question

Virtual event worst practices: What are the mistakes organizations make with virtual events?

1) Lack of Strategy
Virtual events require strategy as solid as any other marketing effort that your brand spends money on. It requires a significant amount of planning in order to be truly aligned with your organizational objectives and to deliver a brand experience that addresses ... more

April 2, 2011

Shannon Ryan and 1 other person answered this question

How to you use content marketing to help drive people to a virtual event?

Content marketing creates value oriented messaging upfront, which helps drive conversion. Theme alone is not enough. People are constantly making decisions with how to best utilize their time thus, the onus is on event producers to clearly articulate what the event content will be and ... more

Content Marketing

Event Marketing

Focusmarketingrt

April 2, 2011

Shannon Ryan and 1 other person answered this question

How far in advance should you begin marketing a virtual event?

It is dependent on a few things, target audience, if it is a hybrid event to name a few, but I always recommend as far in advance as possible, with a minimum of a month out and a general recommendation of 8-10 weeks out. The ... more

April 2, 2011

Shannon Ryan answered this question

How do you get partners (sponsors, speakers, exhibitors) to help promote your virtual event?

Just as you take careful deliberation to market to potential registrants, you should be doing the same for sponsors, speakers and exhibitors. Clearly outline what value they will get out of promoting your event and provide them with easy ways to promote it e.g. sample ... more

April 2, 2011

Shannon Ryan and 1 other person answered this question

What strategies do you have to convert registrants into attendees for a virtual event?

Here are just a few of the strategies that I would recommend:
1) Ensure that your messaging is value oriented. People are constantly making choices about how to best spend their time so you have to ensure that you have created a compelling message around why ... more

Event Marketing

Focusmarketingrt

April 2, 2011

Shannon Ryan and 1 other person answered this question

When, why and how should I use social media to promote my virtual event?

Social media can be effective for marketing a virtual event however, what is most important, is that you understand the audience you are trying to reach, where they are and how they want to be reached. Once you have identified those elements, you can map ... more

Event Marketing

Focusmarketingrt

April 2, 2011

Shannon Ryan and 1 other person answered this question

Would you consider using teaser videos to promote a virtual event? Why or why not?

Absolutely, if you have the means to do it. Video content has become mainstream, it is a format that appeals to many people and it can easily become viral. more

Event Marketing

Focusmarketingrt

April 2, 2011

Shannon Ryan answered this question

What role does mobile marketing have in virtual events?

Mobile has and will be a major component of how people consume content. As with any content initiative, content creators should factor in the various ways people prefer to consume content and the medium, including how it can be accessed, downloaded and shared via mobile ... more

April 1, 2011

Shannon Ryan asked a question

Is crowdsourcing an effective source for ad campaign ideas?

Advertising Agencies

March 30, 2011

Shannon Ryan asked a question

What impact will Google's +1 feature have?

Online Marketing

March 24, 2011

Shannon Ryan and 2 other people answered this question

What is the difference between virtual, online, and digital events?

The word virtual can often mean many things to different people but it is the most common way to describe events that are longer in duration with multiple features especially those that are often found at physical events e.g. tradeshow, networking, etc. Online and digital ... more

Event Marketing

Focusmarketingrt

March 18, 2011

Shannon Ryan answered this question

What are Focus Interactive Summits?

Focus Interactive Summits are online events that bring together thousands of business professionals, leading professionals from the Focus Expert Network and global B2B solution providers. These events provide a dynamic forum to gain insight into the latest methodologies and knowledge, access to the latest industry ... more

Focus Interactive Summit

March 16, 2011

Shannon Ryan asked a question

What tips do you recommend for developing a content plan for a virtual event or digital community?

Content Strategy

Digital Communities

Event Marketing

March 16, 2011

Shannon Ryan asked a question

How can brands better glean and utilize data from events and digital communities?

Digital Communities

Event Marketing

Following 5 Topics

Events and Trade Shows

Experiential/event Marketing

Virtual Event Strategy

Following 13 People

Followed by 98 People

Knowledgeable in 28 Topics

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Virtual Trade Shows

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Events and Trade Shows

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General Management

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Information Technology

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Event Marketing

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Focusmarketingrt

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Osama Bin Laden

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