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Sharon Smith

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Social Media Strategist, Surgite Group Inc.

35 points

Professional Summary
• Over 20 years of data analysis experience.
• Over 20 years of community development experience at the local, state, provincial, national, and international levels.
• Almost two decades of experience in content delivery systems driven by need for results.

Specialties ...

Professional Summary
• Over 20 years of data analysis experience.
• Over 20 years of community development experience at the local, state, provincial, national, and international levels.
• Almost two decades of experience in content delivery systems driven by need for results.

Specialties
• New program creation/development aligned with current standards.
• Re-alignment of existing programs to meet standards.
• Real-time analysis of metrics and analytics for rapid strategy response.
• Knowledge of multiple online and real world content delivery systems to yield results.
• Storyboarding through time and on multiple platforms focused on corporate goals.
• Community development experience locally, state-wide, provincially, nationally, and internationally.
• Actively harnessing online and real-world conversations.

For more information, see LinkedIn profile.

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Feb. 29, 2012

Sharon Smith recommends this answer by Steve Gershik

What new marketing roles should the CMO be hiring for?

What great questions. I've been thinking about this a lot as core competencies of marketing department staff are changing. Here are three new or redesigned roles to consider:
1. Content marketing manager
The fractionalization of media means that more firms need to be their own ... more

Content Marketing

Marketing Automation

Feb. 29, 2012

Sharon Smith is now following John McTigue and 6 other people

Feb. 28, 2012

Sharon Smith recommends this answer by Jim Ewel

What are the most important metrics to track for marketing?

Mike, as other people have said, it depends on what kind of business you're in and what you're trying to accomplish. I've done B2B Marketing my entire career, so my answer will reflect that bias.
I tend to measure marketing in two broad categories: activities ... more

Content Marketing

Feb. 28, 2012

Sharon Smith recommends this answer by Azmi Hayaza

How can a business launch a successful Facebook fan page?

Agree with all of you:
1. Have a clear goal. What will you use your Facebook page for ? Is it customer service, awareness, or probably lead generation ?
2. Setting up the Facebook page
3. Create a content strategy. Develop a plan for the ... more

Digital Marketing

Inbound Marketing

Feb. 28, 2012

Sharon Smith recommends this answer by Bob Parsons

Why aren't more corporate websites social?

Your question presumes that having a social corporate website is good. Social-enabled websites are not necessarily good for every business and if done incorrectly they can hurt business. Like shoes that do not come in widths- social networking does not fit everybody.
If you have ... more

Corporate Website

Jan. 21, 2012

Sharon Smith and 3 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

What is the best way to manage my social media time?

Matt outlines an effective use of time for a personal social media presence. His advice is also useful for those monitoring a corporate presence for a small business. I'd like to add that for small business owners who are managing their company's social media presence ... more

Content Marketing

Jan. 20, 2012

Sharon Smith and 2 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

Do I need Google+ for my business?

Steve, this is a great question! Needing Google+ for a business will depend upon your business goals, corporate philosophies, and where the organization sees value.
A corporation also needs to evaluate how its data will be used or can be used by a social media ... more

Content Marketing

Jan. 20, 2012

Sharon Smith recommends this answer by Chris Selland

Why is social media so disruptive to traditional marketing?

Social is disruptive for a very simple but powerful reason - because it gives customers the opportunity to influence EACH OTHER - and to both discuss and define brands - much more effectively than they'd previously been able to do so. Simply put, it moves ... more

Jan. 7, 2012

Sharon Smith answered this question at this roundtable

6% Is Not Enough: The Case for Driver-Based Planning in 2012 [12/9 @ 1 pm]

Do you have any suggestions of software that would be helpful for Driver Based Planning?

Thank you, Tom, for your response. You have provided me with multiple points of reference for research. Much appreciated! more

General Management

Budgeting Software

Jan. 7, 2012

Sharon Smith answered this question at this roundtable

6% Is Not Enough: The Case for Driver-Based Planning in 2012 [12/9 @ 1 pm]

With DBP being a fluid model, do you see input for the rolling budget as being a daily occurrence?

Robert - I like how your approach to DBP takes into account various business models. Your approach also validates the unique processes within different departments. It is an application based on the needs of the individual company with a thorough knowledge and analysis of how ... more

General Management

Budgeting Software

Dec. 10, 2011

Sharon Smith asked a question

Could Driver Based Planning (DBP) help to increase the collaboration within an organization?

General Management

Nov. 23, 2011

Sharon Smith and 20 other people answered this question

How do we improve collaboration between marketing and sales?

I need to amend a word in my last correspondence (see last sentence directly above). I stated that the metrics used need to be objective, not subjective, "or the results obtained are useless." The word "useless" should to be changed to "invalid". Thus, that portion ... more

Demand Generation

Sales and Marketing Alignment

Following 26 Topics

Business Intelligence

Cloud Computing

Customer Service

Email Marketing

General Management

Human Resources

...

Information Technology

Sales Management

Social Business

Social Media Marketing

Social Networking

Talent Management

Following 26 People

Followed by 28 People

Knowledgeable in 12 Topics

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#111 of 386

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Decision Makers

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Sales Management

#447 of 522