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Sharon Zaugh

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Digital and Database Marketing Manager, Alterian

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July 13, 2011

Sharon Zaugh recommends this answer by Steve Gershik

What are the 3 tangible actions an organization can take to improve sales-marketing alignment?

Good question. It's hard. That's why if you do a search for "sales and marketing alignment", you'll see they've been talking about this for more than 20 years.
1. Get agreement from the CEO that this is important.
If you don't get buy in from the ... more

B2B Marketing Week

July 13, 2011

Sharon Zaugh recommends this answer by Steve Gershik

How many people should a marketing organization allocate to support a marketing automation system?

Zero. It's a trick question. A marketing automation system should support your organization, not the other way around.
Marketing automation systems are not hard to use. Even the most complicated of them requires a rudimentary understanding of pressing buttons and selecting pull-down menu options.
The real challenge ... more

B2B Marketing Week

Content Marketing

July 13, 2011

Sharon Zaugh recommends this answer by Andrew Baker

How will you react to Netflix's price increase?

I stopped using Netflix a few years back simply because using a subscription-based service for movies encouraged me to prioritize my time toward movie watching, which was not too productive for me. So, there'll be zero impact to me personally.
As I mentioned elsewhere on Focus, ... more

Information Technology

July 13, 2011

Sharon Zaugh and 3 other people answered this question

Who should you have writing your company blog posts?

I firmly believe every employee has a unique perspective to offer and can write for the blog as long as they understand:
1. Who the intended audience is and how to communicate to them
2. The editorial guidelines for the blog (e.g. tone of voice, length, etc.)
3. ... more

General Management

July 12, 2011

Sharon Zaugh recommends this answer by Carlos Hidalgo

What is the next big thing in Marketing Automation?

Indeed some of the top vendors have come out with new functionality and integrations over the past few weeks and months and they should be lauded for their innovation. However, I do not think we are ready to talk about the next big thing when ... more

July 12, 2011

Sharon Zaugh is now following Carlos Hidalgo and 4 other people

July 7, 2011

Sharon Zaugh recommends this answer by Marcus Tewksbury

What's the difference between RPM & marketing automation?

I agree with Justin that currently there is not much difference between Revenue Performance Management and Marketing Automation. And I too hope to see the landscape evolve to a point where there is a marked difference between basic and advanced marketing automation platforms.
A change in ... more

Marketing Automation

Marketing Services

June 27, 2011

Sharon Zaugh recommends this answer by Marcus Tewksbury

How much more effective is lead nurturing than email marketing?

Well... 99% of what people mean when they say "lead nurturing" today IS email marketing. Depending on your scale you could as easily draw up a nurturing plan with pad and paper as you could with a sophisticated tool.
What nurturing brings to the table ... more

Email Marketing

June 27, 2011

Sharon Zaugh recommends this answer by Marcus Tewksbury

Is there room to start another marketing automation company? Why or why not?

Pete, love this last point you raise. What defined the marketing automation space today? And will that be what defines it tomorrow? From my perspective, I think the overall positioning of the space will evolve to more of a marketing workbench that spans the management ... more

Marketing Automation

Marketing Automation Industry

Marketing Automation Market

June 27, 2011

Sharon Zaugh recommends this answer by Marcus Tewksbury

What are/will be the biggest impediments to the marketing automation market reaching its potential?

From my perspective, there is a chain effect of issues...
Is starts with:
1.) Demonstrable impact on a companies ability to close more deals. This is definitely going to be top of mind. If the tools can't show how they are impacting the needle everything else is ... more

June 24, 2011

Sharon Zaugh recommends this answer by Marcus Tewksbury

What is the market share of the leading marketing automation vendors?

Largely agree with you David. Splitting hairs a bit...
- I'd drop Infusionsoft with their repositioning as email 2.0 and built in CRM.
- I'd add Loopfuse to the SMB sector
- I'd bump Pardot down to SMB
- I'd add Manticore to the mid-market
Then there is that narrowing ... more

Marketing Automation

Marketing Automation Industry

Marketing Automation Vendors

June 22, 2011

Sharon Zaugh recommends this answer by Marcus Tewksbury

What does the strategic deal between Marketo and ExactTarget signal?

I believe the deal signals a widening of the Marketing Automation market. To date, MA vendors such as Marketo and Eloqua have played mostly in the B2B space. With the ExactTarget deal, Marketo has the opportunity to not only get in front of ET's B2B ... more

Email Marketing

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