Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Shreesha Ramdas

Follow Following Unfollow

COO, LeadFormix

96 points

Prior to co-founding LeadFormix, Shreesha was co-founder of OuterJoin, enabling B2B and B2C customers to assemble online marketing strategies and execution plans.

Before that, Shreesha drove new business development at Catalytic Software, where he was instrumental in initiating key accounts ...

Prior to co-founding LeadFormix, Shreesha was co-founder of OuterJoin, enabling B2B and B2C customers to assemble online marketing strategies and execution plans.

Before that, Shreesha drove new business development at Catalytic Software, where he was instrumental in initiating key accounts including Viacom, Countrywide and Orange.

He has also held key management positions at Yodlee and MW2 Consulting, where he held the role of General Manager building the core data acquisition & content engine of Yodlee platform and building engineering operations for MW2.

Shreesha started his career with Sprint India before joining Tata Consultancy Services, where he managed the development and maintenance of a retail banking software product.

Shreesha has a Bachelor of Engineering in computer science and an MBA in marketing and systems.

» read more » read less

WEB: Corporate Blog

Sept. 16, 2011

Shreesha Ramdas and 4 other people answered this question

Is the concept of Revenue Performance Management (RPM) dangerous?

Revenue Performance Management (RPM) is an attempt by marketing automation players to create branding and a larger than life image for their simple email tools. In the end, all one wants to figure out is how much a marketing department is influencing the revenue and ... more

Lead Management

Sept. 16, 2011

Shreesha Ramdas and 3 other people answered this question

Is marketing automation only for B2B or does it also apply to B2C?

There is definitely a scope for marketing automation in B2C but the offering has to be different. The key difference is that transactions in B2C is automated and is in large volume. So there is no time and scope for human touch points and automation ... more

Sept. 1, 2011

Shreesha Ramdas and 4 other people answered this question

How do you discern between someone who is engaged in your content vs someone who is an active buyer?

I don't think those who are engaged in your content and active buyer are mutually exclusive. Active buyers generally would also be engaged in content. The engagement intensity would differ based where in purchase cycle they are. In fact, content engagement intensity should be mapped ... more

Content Marketing

July 20, 2011

Shreesha Ramdas recommends this answer by Srihari Kumar

What is the next big thing in Marketing Automation?

Matthias,
All the above observations are interesting and make a valid point, especially Carlos and Jeff.
However, I personally feel the next big trends in Marketing Automation would be:
1. Replacing Traditional Email Marketing with the More Sophisticated Marketing Automation: Marketers big and small are maturing ... more

July 18, 2011

Shreesha Ramdas is now following Helen Bereschinova and 2 other people

June 17, 2011

Shreesha Ramdas and 8 other people answered this question

Does HubSpots acquisition of Performable make them a legitimate marketing automation vendor?

Marketing automation has unfortunately been associated with email, email and just email (if you scratch beyond the front of RPM or Revenue Generation or Revenue whatever). Hubspot has always been interesting company in this space, in terms of taking a different position and defining a ... more

June 15, 2011

Shreesha Ramdas and 3 other people answered this question at this roundtable

Secrets to Webinar Success [6/16 @ 11 am]

Are webinars an inbound or outbound marketing technique? Or both?

I would say, both. Webinars are increasingly being used as effective B2B marketing tools because they enable you to effectively engage with your prospect.
When you use an ‘outbound’ marketing vehicle, like an e-mailer or social media tools to announce a webinar and invite people to ... more

Event Marketing

May 26, 2011

Shreesha Ramdas and 5 other people answered this question at this roundtable

Drive Sales Revenue with Social Selling, Lead Generation and Next Generation Mobile Engagement [6/14 @ 11 am]

How much training goes into teaching sales reps these new social selling techniques?

Not much, if there are standard guidelines for the sales team. Most of the sales folks anyways love to research a prospect and hence social selling will fit in naturally. This will be standardized across the Sales team if guidelines are made available. Any tools ... more

Information Technology

Lead Generation

April 28, 2011

Shreesha Ramdas and 42 other people answered this question

POLL: Does social media marketing work for B2B lead generation? (y/n)

Social Media has a role in both marketing campaigns & lead management and both are different. In marketing campaigns it is about brand awareness while in lead management it is about information gathering & nurturing relationship. The problem happens when you are looking to draft ... more

B2B Social Media

Jan. 3, 2011

Shreesha Ramdas recommends this answer by Merlin Francis

Lead scoring best practices: what are your 3 tips for successful lead scoring?

I agree with Justin, when he says that quantifying buyer behavior is one of the greatest contributions that the marketing automation platforms have given us, it definitely helps both marketing and sales to sort out their priorities and be more productive.
My Lead Scoring tips would ... more

General Management

Dec. 7, 2010

Shreesha Ramdas and 16 other people answered this question

B2B Lead Generation Trends: What are the top B2B lead generation trends to watch for in 2011?

Some B2B Lead Generation trends marketers can watch out for in 2011 are..
+ Critical Mass: Marketing Automation will reach critical mass and have the mindshare of all B2B marketers. Just as email marketing has become ubiquitous in marketing departments, we will see the foundations of ... more

Following 4 Topics

Lead Management

Marketing Automation

Online Marketing

Following 3 People

Followed by 5 People

Knowledgeable in 23 Topics

#304 of 2984

Marketing Automation

#75 of 531

#1 of 25

#8 of 111

Lead Generation

#21 of 250

#50 of 419

#14 of 34

#18 of 47

Event Marketing

#19 of 49

#1018 of 2156

Business 2 Consumers

#32 of 39

B2C Social Media

#38 of 39

Social Media Marketing Services

#35 of 42

B2B Social Media

#50 of 60

#122 of 210

Social Media Marketing

#207 of 366

#276 of 519

#1139 of 1429

Marketing Management

#27 of 32

Sales Enablement

#146 of 157

#180 of 206

Lead Management

#237 of 261

Sales Management

#486 of 522