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Signe Soonberg

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Enterpreneur, Northern1

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Educated pharmacist. 2 years experience as inspector at State Agency of Medicines. Following 10 years experience in Swiss pharmaceutical company Mepha. Started as sales person with everyday task to sell medicines to doctors, pharmacies and KA. Last 7 years country ...

Educated pharmacist. 2 years experience as inspector at State Agency of Medicines. Following 10 years experience in Swiss pharmaceutical company Mepha. Started as sales person with everyday task to sell medicines to doctors, pharmacies and KA. Last 7 years country manager for Estonia with responsibility to bring profit, fulfil P&L statments, hire&fire sales people, plan&fulfil marketing campaigns, launch new products, satisfy customers and make business deals with KAs.

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March 22, 2011

Signe Soonberg recommends this answer by Jim Watson

New vs Loyal: Which customers should get the discounts?

Hey, Justin, here's what I think:
If a company really feels the need to play the discount game, they should reserve the discounts for the loyal customers. They earned them. (And even then, don’t call it “discounting,” call it “loyalty pricing.”)
New customers should be ... more

Customer Service

Customer Service Best Practices

March 22, 2011

Signe Soonberg recommends this answer by Brian Koles

What are the top 3 skills sales people should develop today to be competitive with the new buying?

Unfortunately, especially in B2B sales, buyers want to talk less because they (think they) are better educated about their options prior to the sales conversation/'pitch' (I know sales geeks don't like this word anymore). This means these three sales skills are now more important than ... more

March 16, 2011

Signe Soonberg asked a question

What is your way to write effective e-mail offer?

March 16, 2011

Signe Soonberg and 25 other people answered this question

What is one mistake that you would caution a new entrepreneur to avoid?

This is very good question. Very difficult to say only 1 mistake. And for everybody The One can be different. I would say, avoid not-to-be-really-sure your product/service has market and has enough customer to make good money. more

Entrepreneuership

March 16, 2011

Signe Soonberg and 10 other people answered this question

What is the best way to train sales people to better understand their customers needs?

I know the best way! :)
Make your sales people's income dependant from their result, like enterpreneurs who are as good as their last result! Set to your sales people only basic salary what covers their basic needs and invoices paid. THE ONES who are ambitious ... more

Sales Development

Sales Management

March 16, 2011

Signe Soonberg recommends this answer by Christopher Jablonski

How do you get past the secretary when trying to reach a prospective client?

Give the secretary a compelling reason to connect you with the prospect, one that will make him/her feel like it is the right thing to do. To do this, offer content or ideas that are meaningful and helpful to both the prospect and recognized as ... more

Following 6 Topics

Customer Service

General Management

Marketing Automation

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