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July 18, 2011
Simone Ward
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Karen J. Marchetti
Does the huge failure rate of email marketing drive you nuts or drive you to improve?
Huge failure rate? Email marketing is the workhorse of lead conversions. For many B2B situations (or any situation where the "3 C's" are present -- high Cost, Change in the way you do things, or Complexity), email marketing is essential for "nurturing" leads over time. ... more
July 18, 2011
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July 18, 2011
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