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Soumik Ganguly

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V.P - Global Sales and Marketing, Inzane Labs Pvt Ltd

24 points

WEB: http://accidentalsalesguy.blogspot.com/

May 19, 2012

Soumik Ganguly and 5 other people answered this question at this roundtable

The Status Quo: Defeat Your Biggest Competitor in Marketing and Sales [5/17 @ 1 pm]

Why do you feel most companies/people are stuck in the status quo?

a. They are scared to risk something whose outcomes may not be controllable or forecasted properly.
b. They are worried that any new tech or system will add new KRAs and new ways of working, which might be appraised in a different way (different than ... more

Marketing

Sales

Status Quo

Status Quo Strategy

May 19, 2012

Soumik Ganguly and 5 other people answered this question

What are the ways that sales can use the content marketing produces?

Content marketing is an important part of the Marketing-prospecting process for any sales organization/team.
In the marketing prospecting process, the sales rep is presented with the following challenges:
- Identifying Pain points of the suspects with a particular buying persona, or in a specific territory, ... more

May 7, 2012

Soumik Ganguly and 6 other people answered this question

Can you get ROI from sales training acquired through RFP?

I believe sales training is very much intrinsic with a continuous flow of knowledge from some of the experts from across the world - who can contribute through specific sessions pertaining to certain topics identified as problem areas.
I need to master sales skills myself ... more

May 1, 2012

Soumik Ganguly and 1 other person answered this question

How effective is email prospecting?

Email Prospecting is definitely a very effective part of the sales prospecting process. Ideally, there ought to be a clear strategy (along with tiny objectives) attached to the emailers that will be used during the objectives.
An ideal way to begin will be:
1) Understand ... more

April 19, 2012

Soumik Ganguly and 9 other people answered this question

Should there be a universal definition and method for measurement of employee engagement?

People engage themselves if they are provided with 3 important things - a purpose, autonomy in their work, and opportunity on mastering something unique through their work. I have found these things working wonders for my teams.
However, it all begins by identifying rockstar talent ... more

April 13, 2012

Soumik Ganguly and 17 other people answered this question

Why are businesses afraid of young technology?

According to my experience, there is a good amount of affinity against using new-tech for getting more business (by established organizations). At most times new-tech doesn't get the nod due to the perceived "risks" that are attached to using it. Most of those people working ... more

Information Technology

Marketing

Mobility

Social Media

April 13, 2012

Soumik Ganguly answered this question

What is closed loop marketing?

I believe its a dynamically improving two way (that constitutes a continuous loop) communications channel between me and the customers. In such cases, I can dramatically improve my content mapping with clients based on the kind of knowledge that I gain about their buying behavior/choices/patterns/knowledge-base/intelligence-bases ... more

Marketing

Closed Loop Marketing

Marketing Analytics

April 4, 2012

Soumik Ganguly and 6 other people answered this question

How do you evaluate the success of your sales manager?

Checking if they have been doing one thing very well - Enabling the sales team to grow its revenues exponentially and take out all internal bottlenecks it order to improve work efficiency/effectiveness. If you have superstar teams, then the best thing one can actually do ... more

April 4, 2012

Soumik Ganguly answered this question

Sales consultants: are they invaluable or not the best solution?

At best most Sales consultants provide with some kinda Snapshot of things that are happening then and how things are to be done at that very moment in time. The trouble is that such a snapshot means nothing in a few months down the line ... more

Sales

Sales Consultant

Sales Strategy

April 4, 2012

Soumik Ganguly and 5 other people answered this question

Who is ultimately responsible for your company's sales - your sales manager or your salespeople?

My Salespeople and sales-manager are a part of a symbiotic team. So I would say all of them are responsible to get the required results. Thats because if my salespeople don't understand the larger goals and value them so strongly that they motivate themselves to ... more

March 26, 2012

Soumik Ganguly asked a question

What are the core skill sets of a community manager?

March 23, 2012

Soumik Ganguly recommends this answer by Tibor Shanto

Why do many sales reps feel a natural progression of their career will be marketing?

I think everything Andrew states above is accurate. Key is the development aspect, both for Sales Managers and Sales Reps.
But more than any of the above are two views that converge to create this situation. First many sales people don't like to sell, and ... more

Marketing

Sales

B2B Sales

B2B Sales & Marketing

March 20, 2012

Soumik Ganguly recommends this answer by Bob Gately

Why do sales people often need external tangible motivation such as variable-pay to reach their goals?

When I ask sales managers if 20% of their salespeople bring in 80% their sales revenue some laugh and say it is, "more like 10% bring in 90%." In any case the top performers are very valuable. The reason why the 80/20 rule is so ... more

March 11, 2012

Soumik Ganguly and 17 other people answered this question at this roundtable

20 Years of Selling—A Discussion of Truth [2/3 @ 11 am]

What skills are essential for success in sales today?

1. Identification of the pain points and needs of the customer
2. Building rapport - A thing to do in the first meetings when most of our sales reps are busy selling rather than conversing with the client to set the selling premise - Solution/Consultant/Strategic ... more

Feb. 28, 2012

Soumik Ganguly answered this question

How do you assess customer satisfaction in ecommerce business?

Its difficult to record customer experiences through POS structure and also expect that these people will come back for ratings. One needs to have a very strong community manager who will engage with every customer by taking feedback and building engaging tools for the customer ... more

Ecommerce Software Solution

Ecommerce Solutions

Ecommerce Web Development

Feb. 28, 2012

Soumik Ganguly and 7 other people answered this question

How can sales convince buyers to buy?

The buyer searches for that "one" initiator factor in the whole conversation that will sound good enough and convince him that his problem will get solved by taking up this solution.
For B2B sales, the process of buying is a complex one and in this ... more

Jan. 17, 2012

Soumik Ganguly and 13 other people answered this question

How do you reconcile problems when selling ethically and making goal are not in alignment?

In case Selling ethically is not alligned with achieving your sales goal, then you are dealing with the wrong set of people and I don't believe its worth anything to go ahead and crack the deal. The conversations and the behavior post the finalization of ... more

Jan. 17, 2012

Soumik Ganguly and 6 other people answered this question at this roundtable

The Future of Selling [1/23 @ 11 am]

What has been the biggest change in sales in the last year?

Larger deal sizes+Drop in Key Client numbers+ Long sales cycles+High complexity in team formations at clients end+Pull on Discounts/Price Challenges+Better Sales methodologies more

Jan. 14, 2012

Soumik Ganguly and 1 other person answered this question

When is it a good idea to reduce the amount of sales opportunities you pursue?

Lauren
I will argue that reducing potential accounts or amount of sales opportunities only works if you are looking at working with a smaller universe of clients who would have larger sales cycles, have complex decision making process, and need you to devise new sales ... more

Jan. 14, 2012

Soumik Ganguly asked a question

Changing your client's buying pattern - is it a Sales Challenge?

Jan. 14, 2012

Soumik Ganguly asked a question

What are the pit-falls for an Open ended Sales performance?

Sales

B2B

B2B Sales

Sales Enablement Tactics

Nov. 28, 2011

Soumik Ganguly and 13 other people answered this question

Who do you think is learning faster as a group: sellers or buyers?

In developing countries like India, I believe its still the Sellers. Thats due to the fact that intelligence in this field has been on the rise for sellers who are educated by some of the best institutions in the country, while the buyers still belong ... more

June 21, 2011

Soumik Ganguly and 8 other people answered this question

Does sales training really fail?

There are two aspects to this - Training thats designed and enforced by the "company", and Individual development drive resulting to continuous training. In the first case, the training is provided as per some foreseeable challenge of the company or the business. In the second ... more

Sales Business

Sales Management

Sales Training

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Soumik Ganguly

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Knowledgeable in 15 Topics

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Focus is the best place to turn what you know into remarkable content

Soumik Ganguly

Recent Activity

Following 4 Topics

Following 0 People

Followed by 2 People

Knowledgeable in 15 Topics

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