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April 25, 2012
Soumya Prakash Dhar
recommends this answer by
Karen J. Marchetti
How do you get CEO and C-Suite to not just buy-in to social content, but participate?
Start with the blog. Schedule each C-level participant maybe once a month for a blog post. This way, they're connected, but it's not an overwhelming time commitment. (This is what many large corporations do quite successfully. Especially with technology companies, followers love to read posts ... more
April 25, 2012
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