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Aug. 3, 2011
Srihari Kumar
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Michael A Brown
How can the implementation of lead scoring and nurturing help to align sales and marketing?
On a cold day in Fargo, ND twelve years ago, I moderated and advised a first-ever lead scoring and nurturing collaboration among the marketing and sales heavies of a very big software company. These folks had never before talked together about such things. So they ... more
July 20, 2011
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Dec. 14, 2010
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