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Feb. 8, 2012
Stacey Holleran
and
11 other people
answered this question
When a company is in social media, is it important for the CEO to be socially active?
This is a great question. Getting your CEO involved as a part of the organization's social media strategy is only necessary when he/she serves as a figurehead for the organization, i.e., he/she is an industry expert or a recognized thought leader. A software company CEO ... more
Feb. 1, 2012
answered this question at this roundtable
Feb. 1, 2012
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Chris Selland
Feb. 1, 2012
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