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Stefan Eyram

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Direct.Digital.Data Solutions with Specialty in Email Marketing, CickMail Marketing & Jam Direct.Digital.Data

94 points

Direct.Digital.Data Solutions with Specialty in Email Marketing:

Web, Email, Social, Mobile, CRM, Integration

20+ years in business
10+ years in data-driven, digital and email marketing
5 years with ExactTarget, a leading email service provider

Working with ClickMail Marketing (email marketing solutions) and Jam Direct (delivering measurable marketing program results)

WEB: ClickMail Marketing

Jan. 6, 2012

Stefan Eyram and 6 other people answered this question

What are the top 3 ways companies should segment their email lists?

As with many email marketing questions the answer to this one is "depends". It really depends on the industry the marketer is in, the audience(s) they are targeting and even the capabilities of their email technology (ESP). Once you determine these things it is easier ... more

Email Marketing

Jan. 6, 2012

Stefan Eyram and 2 other people answered this question

Is email marketing useful for generating new leads?

Email Marketing is a powerful tool. Since laws, best practices, ISPs and blacklists dictate that commercial email only be sent with permission it is used primarily as part of the relationship management process to nurture existing leads or customers. That is to say, email is ... more

Email Marketing

Email Marketing Campaign

Dec. 21, 2011

Stefan Eyram and 5 other people answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are the top 3-5 trends that all email marketers should be aware of going into 2012?

Loren and the others offer some good ideas on the email trends - or things which a company should build their own best practices around.
For smaller companies not all of these are easily attainable. Smaller businesses and those with little budget for email should ... more

Dec. 21, 2011

Stefan Eyram is now following Scott Cohen and 12 other people

Dec. 20, 2011

Stefan Eyram and 1 other person answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

Does email design need to be changed for mobile consumption?

With 63% of mobile phones in North America being smartphones and their users spending 40% of their smarthphone time on email it is imperative to make sure marketing emails render properly on mobile devices such as as smartphones and tablets.
Since the same person may ... more

Dec. 20, 2011

Stefan Eyram answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are the top Email Service Providers (ESP) for 2012?

Wow! That's a pretty broad question. And as an email marketing consultant and someone who works with ClickMail Marketing to resell different email service provider platforms I have to give you the standard answer: "It depends."
There is no such thing as "the best" ESP ... more

Dec. 20, 2011

Stefan Eyram and 2 other people answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

What are great email marketing hash tags folks are following?

I follow #emailmarketing as the main email marketing hashtag. I also follow #deliverability and some of the hashtags Remy listed.
The key for me is that I use Hootsuite and filter my email, marketing and other Twiiter content. For email I follow top email service ... more

Dec. 20, 2011

Stefan Eyram answered this question

What are some of the most compelling recent email marketing statistics?

A quick answer to your question about the most compelling recent email marketing statistics is this: Email open and click rates are declining. 96% of US adults using social networking are on Facebook. 63% of mobile phones in North America are smartphones. IN North America ... more

Email Marketing

Dec. 20, 2011

Stefan Eyram and 8 other people answered this question

Do you think email marketing is a viable marketing tool in today's digital media?

Linda, yes, email marketing is viable, and hell yes, it's the way to go...for the right application.
When you updated your question with "we are trying to use email marketing to a new prospect list, does it work" I cringed. Do you have permission from ... more

Email Marketing

Dec. 13, 2011

Stefan Eyram answered this question at this roundtable

Email Marketing: The Year in Review and Predictions for 2012 [12/15 @ 11 am]

How can email marketers fight for a bigger budget in 2012?

This is a great question since TV and other traditional media still get the lion's share of funding from marketing budgets: but they don't necessarily have the proof in the numbers to justify this.
As Andrew Kordek suggests, it's all about numbers. Email marketers have ... more

Dec. 8, 2011

Stefan Eyram is speaking at this roundtable

Email Marketing: The Year in Review and Predictions for 2012

Nov. 28, 2011

Stefan Eyram and 2 other people answered this question

Should you send an email to your subscriber base every time you make a change to your website?

NO!
The key to email marketing is relevance. Ask yourself, "How relevant is this to ALL my subscribers?" and "Is this relevant to a subset or segment of my subscribers?"
Also, did your email database sign up for "website updates"?
Hopefully the point of your ... more

Company Website

Email Marketing

Nov. 28, 2011

Stefan Eyram and 5 other people answered this question

What is the one thing you wish someone had told you about email marketing?

That's a great question, Scott.
Of all things email I had to learn the hard way I wish someone would have told me how many companies would be purporting to have an email platform/solution to sell...and that they would all say they do the same ... more

Email Marketing

Nov. 28, 2011

Stefan Eyram and 8 other people answered this question

Which email marketing software is the best?

I am asked this question all the time. And each time I push back and say that there are 200+ different email solutions which can be broken up into about 4 or 5 buckets based on features and so on. There is no single solution ... more

Email Marketing

Email Marketing Software

Nov. 28, 2011

Stefan Eyram and 5 other people answered this question

What's your definition of spam?

So far the email snobs are preaching to the converted. I, too, would love to see some responses from "recipients" or those that are not in the email marketing business.
For further edification, I have asked the "What is spam to you?" question to many ... more

Email Marketing

Nov. 28, 2011

Stefan Eyram and 6 other people answered this question

Which email software does not have a daily restriction or a double opt-in?

From your additional information I am hearing that you 1) want an email solution you don't host on your own server(s) so you can avoid the daily send limit of your current ISP and 2) a solution that does not require double opt-in.
The good ... more

Email Marketing

Following 25 Topics

Direct Marketing

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Email - & Mobile Email - Design and Coding

Email Acquisition

Email Advertising

Email Campaigns

Email Deliverability

Email Marketing

Marketing Automation

Online Marketing

Following 15 People

Followed by 12 People

Knowledgeable in 15 Topics

Email Marketing

#23 of 273

#346 of 2984

Marketing Automation

#123 of 531

Email Marketing Strategies

#13 of 51

#60 of 234

#34 of 49

Email Marketing Campaigns

#23 of 52

Thought Leaders

#36 of 54

#213 of 419

#22 of 44

#37 of 46

Email Marketing Campaign

#26 of 50

Online Marketing

#275 of 360

#406 of 519

#909 of 1429