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Stephanie Cipresse

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Owner, Tobuka Consulting

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Stephanie Cipresse answered this question

Feb. 1, 2011

At what point in the buying process is surveying the buyer/ customer most effective?

Unfortunately there is not a "best time" to do a survey. And the more focused one can be in what decisions one is making from the research, the better one can pick the right moment and method of collection.
First -- I always recommend separating ... more

Feedback Collection

Market Analysis

Stephanie Cipresse recommends this answer by Susan Lannis

Feb. 1, 2011

As an entrepreneur who does it all, how do you prioritize your day's activities?

The night before, or on my commute, I firmly set the first, most important action to take and I do it as soon as I arrive at the office.
I have no more than 2 or 3 key activities on the to-do list for the ... more

Stephanie Cipresse is now following

Dec. 16, 2010

Stephanie Cipresse is now following

Nov. 24, 2010

Stephanie Cipresse is now following

Nov. 24, 2010

Stephanie Cipresse is now following

Nov. 24, 2010

Stephanie Cipresse is now following

Nov. 24, 2010

Stephanie Cipresse is now following

Nov. 24, 2010

Stephanie Cipresse and 8 other people answered this question

Nov. 23, 2010

Excel for BI Best Practices: What are your 3 tips for using Excel as a business intelligence tool?

As self-diagnosed Excel geek, I could not resist joining this conversation. Here are my top 3:
1) Dive into Pivot Tables, even if it makes you cringe. Spend 20 minutes on the pivot table tutorials on microsoft.com and you'll be slicing and dicing like your ... more

General Management

Information Technology

Michael Schmier selected a best answer for

Sept. 13, 2010

What online survey tools do you use to collect data?

For those of you that collected data online, I'm interested in knowing what type of survey tool you use. Have you tried multiple tools? Why was this the best one? What are pros and cons of the tool? more

Market Research

Stephanie Cipresse recommends this answer by Karl Kleinbach

Aug. 31, 2010

What's the difference between SEO and SEM?

SEO= Search Engine Optimization- optimizing your online presence (on your website and others) to rank higher in natural (unpaid) search results with the goal of attracting visitors to your website without paying for the visibility on the search engine.
SEM= Search Engine Marketing- Umbrella term that ... more

Search Engine Optimization

Search Marketing

Stephanie Cipresse and 3 other people answered this question

Aug. 20, 2010

When your company grew from small to midsized, what did you find different about how it operated?

The examples given so far have been consistent with my experience. One to add is that the leaders in the company must realize that their communication is now passing through multiple layers, often to people who don't get the chance to talk with those leaders ... more

Stephanie Cipresse asked a question

Feb. 26, 2010

I need comparisons of various legal holds systems. Ideas?

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