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Stephanie Hackney

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Chief Brander, Branding Masters

10 points

Please see my complete profile at:
http://www.linkedin.com/in/stephaniehackney

March 8, 2011

Stephanie Hackney answered this question

Branding Best Practices: What are your 3 tips for building brand awareness?

This is a topic that could result in volumes of suggestions, but I'll stick to the core, what I feel is most critical to building a brand.
First, one must be clear about their brand - what do you stand for? Having a clear vision of ... more

General Management

Brand Awareness

Dec. 28, 2010

Stephanie Hackney and 14 other people answered this question

Should I add my social media accounts to my email signature?

That depends on who you'll be sending emails to and what you want them to think about you. Everything you do - from Tweeting to how you behave at an industry event - reflects on your brand, your personal brand, and if you have a ... more

Email Signature

Dec. 1, 2010

Stephanie Hackney and 28 other people answered this question

Should a small business use a Facebook Page instead of a Web Site?

No!
There is a lot of talk about how companies don't really control their brands, how the users/followers control the conversations that are out in the webisphere. While there is certainly truth to that, you absolutely control what YOU say about your brand and how ... more

Dec. 1, 2010

Stephanie Hackney answered this question

What cultural shifts are required to get SMBs on board with social media?

I believe the key is education about what social media is and isn't, and how it is used most effectively.
An overall strategy is still critical to effective marketing, whether that marketing is "old school" or employes the many social media tools now available to ... more

Dec. 1, 2010

Stephanie Hackney answered this question

As a 1-man marketing team, how do you suggest to prioritizing social media efforts?

What are your overall goals for your business? Your efforts should be directly related to what it is you are trying to accomplish at a strategic level.
Who is your ideal customer (consumer, small business, large business, etc.)? Where do they hang out (Facebook, Twitter, ... more

Shashi Bellamkonda

Dec. 1, 2010

Stephanie Hackney answered this question

How often is best to post information on Facebook, Twitter, etc.?

I don't believe there is one right answer. The frequency at which one posts content is dependent on a myriad of factors.
I would start with your goals for each effort (yes, they can be different for each SM platform). What, and how often, you ... more

Dec. 1, 2010

Stephanie Hackney asked a question

When choosing a start-up seminar/workshop to attend, what's most important to you?

Dec. 1, 2010

Stephanie Hackney and 1 other person answered this question

What is the process behind choosing a venue for your live events?

It's important to start with the goals for your event. What are you hoping to accomplish with the event (you'll likely have several goals)? What are the MOST important goals?
Once you have determined the most important/top three goals, think about the best environment in ... more

Conferences and Events

Events and Trade Shows

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Brand Management

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