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Stephanie Marx

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Social Media Marketing Mgr, Cisco Systems

38 points

Social Media Marketing Manager at Cisco Systems with over 14 years experience in high-tech and B2B marketing. As part of Cisco’s Global Social Media Marketing team, I am leading the social media listening program and measurement strategies and has ...

Social Media Marketing Manager at Cisco Systems with over 14 years experience in high-tech and B2B marketing. As part of Cisco’s Global Social Media Marketing team, I am leading the social media listening program and measurement strategies and has provided strategic consulting to some of the largest and most successful launches at Cisco.

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Dec. 20, 2010

Stephanie Marx recommends this answer by Frank Days

Social Media Listening: Should small-medium business invest in social media listening?

Small businesses don't necessarily need to invest in listening tools. There are a ton of low cost or no cost ways to listen. Try Twitter Search and Google alerts as a starting point. If you insist on a paid tool, I like Viral Heat for ... more

B2B Social Media

Dec. 20, 2010

Stephanie Marx and 8 other people answered this question

What's your go to, uber social media tool?

Many of the teams at Cisco use a paid tool called Sprinklr to manage day-to-day activity on their Twitter, Facebook and YouTube accounts. You can organize your content & engagement in to 'campaigns' and the tool also provides metrics dashboards. more

B2B Social Media

Social Media Activity Managment

Dec. 15, 2010

Stephanie Marx recommends this answer by Maggie Fox

Social Media Marketing Trends: What are the top social media marketing trends to follow in 2011?

Great post, and a lot of really strong, on-target answers. Here's what we're seeing from our clients as top priorities in 2011:
1. Social will no longer be ad hoc. As Michael Brenner noted, it's so much more than marketing and PR. We're right in the ... more

Interactive Marketing

Nov. 23, 2010

Stephanie Marx and 1 other person answered this question

How has social media changed the way you approach market research?

We are using social media monitoring or 'listening' as another form of research -- a way to get a real-time pulse of what's being said about our company/products/services. Listening provides us with an indication of share of voice, sentiment, key topics or themes, and influencers ... more

Consumer Insights

Market Analysis

Market Research

Nov. 23, 2010

Stephanie Marx and 3 other people answered this question

What's your content strategy for Twitter?

I agree with Jeffrey and Erik that you should establish your goals and objectives first and then decide what activities and tactics will help drive those forward. If Twitter ends up being one of your tactics I would suggest you view it as an "amplification" ... more

Content Creation

Content Strategy

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Social Media Marketing

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