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Nov. 13, 2011
Stephen Jacks
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16 other people
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Do you think the ABC (always be closing) approach is dead?
ABC sounds like the haggling at a Middle East Bazaar. Traditionally you go to a trial close only after major customer objections have been resolved. Theoretically if a customer walks into your store or calls inquiring about your product, they've already decided to buy it. ... more
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