Focus

Connect with the world's leading business experts.

Get instant access to their expertise via world–class Q&A, Research, and Events.

Steve Gershik

Follow Following Unfollow

Chief Marketer, 28Marketing

1995 points

Oct. 26, 2011

Steve Gershik recommends this answer by Joe Chernov

How can you create a culture where your employees feel comfortable creating content?

Thanks for the question, Lauren. And thanks for attending my session.
Carlos pointed out some excellent "do's". Additionally, I'd suggest companies train and guide staffers with regard to what is ok, and what isn't ok to do on social channels. Of course there'll always be a ... more

Company Culture

Content Marketing

Oct. 17, 2011

Steve Gershik recommends this answer by Justin Gray

Why isn't marketing more automated yet?

PROCESS.
"Automation" is a tool. "Automation" is a promise. "Automation" is largely software. Ask 10 marketers to build you a campaign. Go ahead, do it - this is not a rhetorical exercise. 9 out of 10 - and probably the full 10 if they aren't ... more

Lead Management

Oct. 13, 2011

Steve Gershik and 2 other people answered this question

Is anyone using Netsuite as CRM and Eloqua for Marketing Automation?

Hi Scott, Eloqua has an online forum called Topliners, where many of their customers gather for best practices and support. You may want to post your query there - http://www.topliners.com more

Information Technology

Oct. 10, 2011

Steve Gershik is now following Paul Mosenson and 7 other people

Oct. 6, 2011

Steve Gershik answered this question at this roundtable

Modern Sales Management: How the Best Sales Managers Thrive in Today’s New Environment [10/6 @ 11 am]

If CRM hasn't reduced the number of salespeople, then why will marketing automation?

What a provocative question, Scott. It requires an equally provocative answer.
I don't think that marketing automation will reduce the number of sales people. I would argue that marketing automation will reduce the number of marketers. Here's why:
Marketing automation requires companies to engage in more personalized ... more

Sept. 30, 2011

Steve Gershik recommends this answer by Matt Bertuzzi

What are the best ways to implement new and innovative ideas in sales?

I'm reading this book right now and highly, highly recommend it - http://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752
While a terrible answer, I'd say you get sales people to change by focusing more on the way you get "people" to change and less on an abstract notion of how to convince ... more

Sept. 19, 2011

Steve Gershik recommends this comment by Craig Rosenberg

The Marketing Automation Drinking Game

This is great, for me the drinking game begins with just marketing automation mentions in general. -- My question is always: can we talk about b2b marketing without talking about marketing automation? That's when the drinking starts...I have read this post now three times and ... more

Demand Generation

Sept. 15, 2011

Steve Gershik and 2 other people answered this question

A terminated employee still lists their old position as current on LinkedIn - can HR do anything?

Yes, HR can write a letter to their former employee, threatening legal action or going to court to prevent the individual from claiming they still work there.
Should they? Absolutely not.
In these litigious days, anything a company does to interfere with a former employee's future job ... more

Human Resources

Career Development

Employment Branding

Sept. 12, 2011

Steve Gershik and 66 other people answered this question

POLL: You have 2 job offers: which criteria would ultimately sway your decision? (Pick one)

@Jessica Thank you!
@Penelope It's great to see that you take a long term view of your professional reputation and that it reflects your core values. It's one of the things I try to teach young marketing professionals as they craft their own career choices. more

Human Resources

Sept. 9, 2011

Steve Gershik is speaking at this roundtable

How to Measure the ROI of Marketing Automation Software

Sept. 1, 2011

Steve Gershik asked a question

Do marketing departments need a "Cybrarian?"

Content Marketing

Marketing Automation

Marketing Management

Aug. 29, 2011

Steve Gershik and 7 other people answered this question

Would the adoption of marketing automation take off in a bit way if it was made DEAD EASY?

Thanks for the clarification, Vaibhav, and it's an important question. Many marketers feel like the UI issue is core to success beween using an email marketing solution (like Constant Contact, ExactTarget, Responsys, etc.) and using a more sophisticated marketing automation suite (like Eloqua, Marketo, Pardot ... more

Demand and Lead Generation

Demand Generation

Aug. 27, 2011

Steve Gershik and 16 other people commented on this post

Introducing the New Focus.com

What great news. And an inspiration to all entrepreneurs who see that a great idea, executed brilliantly will take root in the world.
Congratulations to all. more

Customer Service

Human Resources

Aug. 23, 2011

Steve Gershik and 4 other people answered this question at this roundtable

Social Media and Social Marketing Across the Funnel [8/25 @ 11 am]

Do companies need to start hiring social media teams?

What a pertinent question. I get asked this more and more frequently.
Rather than hire a social media specialist, small and mid-sized business should work on empowering the domain experts -- the people who know the most about your company's products and services to use social ... more

Marketing Funnel

Aug. 23, 2011

Steve Gershik recommends this answer by Christine Crandell

Is arguing on the internet a bad idea?

Arguing or trying to resolve a dispute, misunderstanding or conflict should not be done on the Internet or even by email. The problem is these systems are asynchronous forms communications and result is people talking at each other (and hiding behind that) instead of talking ... more

Aug. 23, 2011

Steve Gershik and 41 other people answered this question

What do you do when a candidate has misspellings on their resume?

What a great opportunity for you to learn how a potential hire responds to constructive criticism.
If you point it out to him/her and they thank you, tell you what they will do to fix it, then offer to provide you another writing sample with flawless ... more

Human Resources

Career Development

Aug. 23, 2011

Steve Gershik and 2 other people answered this question

What should the United States do specifically to close the skills gap?

There's been a disturbing trend in recent years where education in general and smart people in particular as the subject of disdain. One need only look at the "challenge" to climate change science to see that there is a cultural change underway in how we ... more

Human Resources

Following 8 Topics

Demand Generation

Lead Management

Marketing Automation

Marketing Automation Best Practices

Following 36 People

Followed by 218 People

Knowledgeable in 108 Topics

#9 of 2755

Marketing Automation

#2 of 497

#1 of 437

Lead Management

#2 of 223

#2 of 180

#37 of 1982

Human Resources

#26 of 1382

#1 of 41

Demand Generation

#3 of 158

#15 of 1411

Lead Generation

#2 of 188

#3 of 117

#15 of 496

#1 of 54

#6 of 291

#1 of 88

#2 of 112

#41 of 1211

Marketing Technology

#1 of 42

Work Environment

#1 of 23

B2B Marketing Week

#1 of 54

#1 of 48

Information Technology

#95 of 2263

Career Development

#7 of 309

#4 of 126

General Management

#53 of 1194

#5 of 58

#5 of 61

#10 of 302

#2 of 105

Sales and Marketing Alignment

#3 of 123

#2 of 27

#2 of 21

Marketing Automation Software

#3 of 40

#2 of 29

#43 of 619

Customer Service

#56 of 741

Email Marketing

#26 of 266

#30 of 424

#17 of 215

#10 of 118

Entrepreneurship

#14 of 150

Content Marketing

#27 of 202

#3 of 29

#63 of 418

#6 of 107

#4 of 60

#5 of 56

#2 of 20

#73 of 338

#15 of 132

#4 of 20

#5 of 33

#10 of 152

Marketing Automation Industry

#14 of 59

#9 of 32

Revenue Performance Management

#7 of 31

Email and Messaging

#3 of 23

#6 of 24

#17 of 102

#19 of 117

#7 of 58

#20 of 101

#11 of 44

#43 of 168

#9 of 37

Marketing Automation Best Practices

#4 of 37

Marketing Process

#6 of 31

#3 of 28

#4 of 25

#34 of 111

#107 of 340

Sales Management

#131 of 460

Marketing Strategies

#11 of 68

Talent Management

#128 of 424

#16 of 51

#24 of 64

#72 of 223

#9 of 25

#22 of 58

Social Media Strategy

#13 of 55

#6 of 27

Small Business Strategies

#10 of 51

Business Intelligence

#151 of 236

#530 of 703

Time Management

#18 of 33

#66 of 100

#272 of 314

#449 of 813

#9 of 25

#70 of 99

#338 of 457

Content Creation

#44 of 65

#30 of 33

Inbound Marketing

#66 of 97

Social Media Marketing

#171 of 313

Social Business

#205 of 323

#74 of 90

#20 of 30

#188 of 249

#18 of 23

Events and Trade Shows

#26 of 36

Marketing Funnel

#27 of 33

Content Marketing Strategies

#22 of 23

#20 of 24

#69 of 81

Lead Qualification

#31 of 35

#20 of 22