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Steve Goldner
Director, Social Media,
HFM US
0 points
aka “Social Steve”
MARKETING EXECUTIVE
• Social Media. Brand Marketing. Product Marketing. Marketing Communications. Product Management.
Blogging at http://socialsteve.wordpress.com
Tweeting at http://twitter.com/SocialSteve
VISIONARY BRAND MARKETER
• 15 years transforming products/services yielding measurable results.
• Increased awareness ...
MARKETING EXECUTIVE
• Social Media. Brand Marketing. Product Marketing. Marketing Communications. Product Management.
Blogging at http://socialsteve.wordpress.com
Tweeting at http://twitter.com/SocialSteve
VISIONARY BRAND MARKETER
• 15 years transforming products/services yielding measurable results.
• Increased awareness ...
aka “Social Steve”
MARKETING EXECUTIVE
• Social Media. Brand Marketing. Product Marketing. Marketing Communications. Product Management.
Blogging at http://socialsteve.wordpress.com
Tweeting at http://twitter.com/SocialSteve
VISIONARY BRAND MARKETER
• 15 years transforming products/services yielding measurable results.
• Increased awareness, qualified leads, loyalty, and brand advocates adapting to new media platforms while harnessing traditional business and marketing practices.
• Results: 100%+ measured increase of awareness and loyalty; revenue growth $1.5B.
LEADER and TEAM MOTIVATOR
• Identify emerging trends and lead collaboration to execute successful implementations.
• Manage direct and indirect reports as well as strategic partners to produce measured results.
Currently: DIRECTOR, SOCIAL MEDIA - Hachette Filipacchi Media
• Lead social media team at HFM to increase and deepen audience relationships. Execute on brands - ELLE, ELLE Decor, Woman's Day, Car and Driver, Road & Track, Cycle World, and Premiere.com.
Start-Up, Emerging, Entrepreneurial, and Large Company experience.
B2C, B2B, media, product, and service company experience.
Specialties:
Marketing, Social Media, Product Marketing, Brand Marketing, Product Management, Brand Marketing, Marketing Communications, Project Management, Strategic Planning, Business Planning
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MARKETING EXECUTIVE
• Social Media. Brand Marketing. Product Marketing. Marketing Communications. Product Management.
Blogging at http://socialsteve.wordpress.com
Tweeting at http://twitter.com/SocialSteve
VISIONARY BRAND MARKETER
• 15 years transforming products/services yielding measurable results.
• Increased awareness, qualified leads, loyalty, and brand advocates adapting to new media platforms while harnessing traditional business and marketing practices.
• Results: 100%+ measured increase of awareness and loyalty; revenue growth $1.5B.
LEADER and TEAM MOTIVATOR
• Identify emerging trends and lead collaboration to execute successful implementations.
• Manage direct and indirect reports as well as strategic partners to produce measured results.
Currently: DIRECTOR, SOCIAL MEDIA - Hachette Filipacchi Media
• Lead social media team at HFM to increase and deepen audience relationships. Execute on brands - ELLE, ELLE Decor, Woman's Day, Car and Driver, Road & Track, Cycle World, and Premiere.com.
Start-Up, Emerging, Entrepreneurial, and Large Company experience.
B2C, B2B, media, product, and service company experience.
Specialties:
Marketing, Social Media, Product Marketing, Brand Marketing, Product Management, Brand Marketing, Marketing Communications, Project Management, Strategic Planning, Business Planning
Jan. 5, 2011
Steve Goldner
and
8 other people
answered this question
What does "marketing departments should act like publishers" really mean?
Little background, first. I've been a marketing exec for some 15 years. After a number of years marketing products and services, I now work at a "publisher" - HFM US (brands include ELLE, ELLE Decor, Woman's Day, Car and Driver, Road & Track, Cycle World, ... more
Jan. 5, 2011
is now following