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steve plunkett

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Search Strategist http://steveplunkett.com/

34 points

websites, (design, coding, programming but mostly project management/search and social media strategy), and organic SEO since 1995 when Yahoo! used webcrawler for their indexing agent. Served as an editior in the early part of the first social search engine ...

websites, (design, coding, programming but mostly project management/search and social media strategy), and organic SEO since 1995 when Yahoo! used webcrawler for their indexing agent. Served as an editior in the early part of the first social search engine (dmoz.org). Usually monitor statistics and conversion results for multiple clients on a daily basis.Seriously enjoy studying Google and any type of search attributes for anything, every single day (and night)

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WEB: @steveplunkett

steve plunkett and 4 other people answered this question at this roundtable

Jan. 26, 2012

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

How important is hosting video on your site vs. hosting video solely on youtube?

post it youtube, use youtube video to post it on your website. closer connection with Google increases googlebot page load time for video, also speech in video is attributed with your website URL and your brand if executed properly. =) more

steve plunkett and 2 other people answered this question

Sept. 26, 2010

Google Wave washes out: communications TOO unified?

Wave didn't work for one simple reason.. mobile.
Wave isn't dead yet.... it still needs checkins, Google Places and gasp.. FaceBook integration.. (already had twitter and youtube.) Hopefully the final release of wave will be more like digsby.. a twitter/IM client with lots of connected information ... more

Information Technology

steve plunkett and 4 other people answered this question

Sept. 21, 2010

Google offers various certifications. How good are they and how much should that matter?

Here is Google's Matt Cutts answer to SEO certification.
http://www.youtube.com/watch?v=fW6ZA4MMHZg

steve plunkett and 6 other people answered this question

Sept. 15, 2010

What is the value in integrating social media with your CRM system?

easy.. it helps you to better connect with your customers, to improve your relationship with them. Once you have a relationship, they tend to be a repeat customer, help you improve your product and increase add-on sales. more

steve plunkett and 10 other people answered this question

Sept. 15, 2010

What tips do you have for building up your communities on social media sites?

see answer above.

steve plunkett and 9 other people answered this question

Sept. 15, 2010

How much business do you get from social media?

You can track engagement, you can track "likes", you can track comments, you can track website visits, but the best thing to track is conversions (actual sales) more

Return on Investment

Social Media Sites

steve plunkett and 15 other people answered this question

Sept. 14, 2010

What software do you recommend for managing a blog?

Thanks Jeff,
Last Week, i got a call to help fix 1
Last Month, i got 5 calls
This year, i've encountered 10+ blogs removed from Google search for this reason.
( I get the calls to help getting them back in Google.) more

steve plunkett and 13 other people answered this question

Sept. 14, 2010

As a small business start-up, how much should I expect to pay for a website?

Ask yourself this question:
What is the purpose of you having a website?
What do you need one for?
Answer: #1 - i want to sell my products online.
(Then you need to hire a web developer that specializes in e-commerce solutions - $5000 + depending on your need.) ... more

Small Business Websites

steve plunkett asked a question

Sept. 8, 2010

Are doing you PPC for a Fortune 500 Company?

Paid Search Advertising

Search Engine Marketing

steve plunkett and 3 other people answered this question

Aug. 30, 2010

Does anyone have information or research on the iPad's impact on Social Media?

From a technical perspective the iPad affected social media by
a. creating buzz.
b. Selective Apps had to be modified instead of being web-focused.
So in terms of "Impact" - the greatest issue would be the hype and trending it did when it was released.
Social Media is ... more

Social Media Marketing

steve plunkett answered this question

Aug. 30, 2010

What is the best way to drive community engagement on a website?

Create good content of value for your audience, ENGAGE them.
Offers... make some.
Of course the question is specific to your audience..
Why are you trying to do community engagement on your website? Do you already have FaceBook and Twitter? more

Community Engagement

steve plunkett recommends this answer by Manoj Aravindakshan

Aug. 30, 2010

Is seo software really that effective?

We've had some experience with using a few SEO software, and personally I feel that while these software will be useful to give you valuable inputs regarding various aspects, ultimately the SEO professional/ marketer has to be able to interpret all those inputs, and then ... more

Information Technology

Search Engine Optimization

steve plunkett answered this question

May 19, 2010

Website Editorial InBound Revision?

not really sure what type of entity you are referring to.
If it is a business.. you need to understand your competitors' weaknesses.
Play up those strengths that are also their weakness.
You wouldn't change the tone of your website, just add FaceBook, Twitter, LinkedIn and a blog ... more

Content Marketing

Web Site Development

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