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Steve Weed

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business manager, Landau Design

18 points

Sales and project manager for web development and online marketing boutique firm.
Previously accounting, b2b sales, tech support, training and OD.

WEB: simplewebtoolbox.com

April 8, 2012

Steve Weed and 2 other people answered this question

How do you integrate your offline and online marketing?

Key points:
- profile your most important customers and/or segments. When you know their preferences, you will make good decisions about appeals and media.
- as Liz said, keep a consistent look AND message.
- your call to action should be to your strongest resource ... more

Offline Marketing

Online Marketing

April 8, 2012

Steve Weed and 3 other people answered this question

What are the best ways to market an IT consultancy online?

Thanks for being genuine enough to ask. Many in IT think they know their market, they know their typical customers so they don't need marketing assistance.
IT is similar to other professional services. Here are the best tips:
- website is reflects good UI and ... more

Information Technology

Online Marketing

Oct. 23, 2011

Steve Weed and 17 other people answered this question

What do you think is the top driver of customer loyalty?

Nothing causes repeat business like a good product or service.
Yes it is really that simple. Some products or services are not needed often and so people shop even when they had a good experience. But the first place they will consider is the company that ... more

Customer Service

Customer Experience

Customer Loyalty

Oct. 23, 2011

Steve Weed and 7 other people answered this question

Local online advertising: what are the most common ways to advertise locally online?

Rajnish had good comments so I liked him and made comments there.
The internet is still the wild west in some regards. People assume that if they pay for something, they will get results.
Knowledge is power. I really encourage you to know the basics ... more

Local Advertising

Online Marketing

Oct. 9, 2011

Steve Weed and 4 other people answered this question at this roundtable

Innovation and Continuous Improvement In Sales [10/5 @ 9 am]

With the buyer becoming more innovative in how they gather information, what are keys to having the salesperson regain control of the buying process?

As some of the earlier responses have alluded to, knowledge is not wisdom. Experienced buyers know that because they have made their mistakes. For that group of buyers, a sales rep can offer their wisdom, good communication, project management skills, and options to give the ... more

Oct. 2, 2011

Steve Weed and 8 other people answered this question

Should a business ever design their website for a tablet first? When would this be beneficial?

Practically speaking this is mostly a rhetorical question.
Tablets will continue to grow in use. If you really understand how to design websites according to how people use the web and you write good code, there should be very little difference in design.
Good usability includes:
- A ... more

Information Technology

Sept. 20, 2011

Steve Weed and 6 other people answered this question

Google Maps erroneously 'closes' your business, but you are still open: What do you do?

YUP. problems there too.
The long term solution is to set up an area to share. If you do not move too far away, your public profile is still accurate and you don't need to change your address. more

Information Technology

Sept. 4, 2011

Steve Weed and 16 other people answered this question

How do you decide what kind of content to post on each social platform: LinkedIn? Facebook? Twitter?

For anyone in the Ventura or Santa Barbara areas who want to know more, YOU NEED TO BE at this event: http://www.meetup.com/businessonline/events/30029761/. We created the concept of "the social media diet" because good roi for social media seems much like following a diet for eating. ... more

Social Media Marketing

Sept. 4, 2011

Steve Weed is now following Apryl Parcher and 1 other person

Aug. 24, 2011

Steve Weed published a post

How do you decide if social media is right for your business?

Internet & Social Media

Online Marketing

Aug. 21, 2011

Steve Weed and 27 other people answered this question

Is arguing on the internet a bad idea?

In general, I never argue unless my testosterone is up e.g. at sporting events. But it is counterproductive to argue in business environments. Arguing in business environments is the arena for lawyers.
I agree with Rebecca's answer and put a response there. Enough said. (:) more

Aug. 14, 2011

Steve Weed recommends this answer by Jack Malcolm

How much does correct spelling and grammar matter when blogging?

I agree with the consensus that spelling and grammar are hugely important. But let's add some hard data to the discussion as well. A study recently cited by the BBC quantified the cost of typos to online retailers; revenue more than doubled after typos were ... more

Aug. 10, 2011

Steve Weed commented on this post

8 Brand Video Story Development Concepts

Jerry,
Thanks for the primer; this is excellent!
Steve

Aug. 9, 2011

Steve Weed answered this question

How much of your marketing budget do you allocate for experimenting with new & emerging trends?

Woaw. What an excellent questions.
In any well run business, execs and owners always do an roi evaluation first. In new media and new trends, you always look at your target market, your alternatives to new markets, your overall business goals, etc. and then look at ... more

Marketing Budget

July 18, 2011

Steve Weed and 31 other people answered this question

On average, how many hours a week do you work?

I am not sure why this question was asked in the first place. But I think this answer is a good overall capture of the state of our collective work life balance
And are we better for it? more

Human Resources

40 Hour Work Week

Talent Management

July 11, 2011

Steve Weed and 33 other people answered this question

What is driving employees to want to leave their jobs?

I looked at many of the replies and I agree with much of it. But is is really simpler than all this.
With no offense to the moderator, if management, HR or recruiter needs to ask this question, I would suggest that they are not in ... more

General Management

Human Resources

Succession Planning

July 6, 2011

Steve Weed and 7 other people answered this question

Can empathy be scripted or can it only come naturally?

First off, I am not sure that social media is anything special in terms of enhancing "empathy" When people spend time together, they can build some sort of relationship assuming no one is triggered by the other person. So the natural human bond comes out.
Secondly ... more

Customer Service

Emotional Intelligence

June 5, 2011

Steve Weed answered this question

In today's busy world how do you make time for things like FOCUS and other on-line communities?

Your question assumes that you HAVE TO DO IT.
If you are using FOCUS as a relationship building tool or for SEO, you need to consider it just like any other tool.
- is it effective in reaching the audience you want to reach?
- if so, ... more

General Management

Following 6 Topics

Customer Service

Information Technology

Online Marketing

Search Engine Optimization

Social Networking

Following 6 People

Followed by 7 People

Knowledgeable in 16 Topics

#12 of 20

Succession Planning

#9 of 24

#22 of 37

#30 of 68

Product Development

#58 of 79

#88 of 111

#54 of 115

#69 of 131

#269 of 443

#386 of 466

Talent Management

#289 of 470

General Management

#865 of 1194

Human Resources

#1064 of 1481

Information Technology

#1786 of 2263

#2428 of 2984

Online Marketing

#323 of 360