Steven Cook

Steven is an accomplished Chief Marketing Officer with general management expertise in global strategic consumer brand building, transformational innovation, business development and account management with P&G, Coca-Cola and Samsung Electronics.

He has built and led iconic, image-based CPG and durable brands globally in the highly competitive Electronics, Beverage, Food, Cosmetics, Personal Care, and Health & Well-being categories where building customer intimacy and strong emotional connections with consumers is critical to growing brand equity and KPI results.

Steven harnesses deep expertise to build and inspire teams to achieve value-add results:
• Classic brand & product management, P&L, strategic planning, integrated communications, digital marketing, consumer insights, experiential marketing, retailer marketing, shopper marketing, PR
• Transformational innovation in product and commercial platforms
• New business development and account management
• Strategic partnerships and consumer-centric programs

He has collaborated and developed strategic brand programs with leading retailers in the Big Box Electronics, Mass Merchandise, Grocery, Convenience, Drug, Quick Service and Casual Dining, channels growing both Enterprises’ business metrics, brand equities and consumer satisfaction.

Currently, Steven is the Founder of Fortune CMO. www.FortuneCMO.co Fortune CMO provides 25+ years of global Chief Marketing Officer expertise in strategic consumer-centric brand building, innovation, digital and social engagement, and business development from the world’s best brands at leading Fortune 50 companies. Fortune CMO works with entrepreneurial start-ups to Fortune 1000 companies in branded consumer packaged goods, durables, lifestyle services, digital & social media.

Previously, Steven was Samsung Electronics SVP, Chief Marketing Officer, North America where he led Brand Marketing B2C and B2B teams and agencies across the $25 Billion Divisions. He was part of the Executive Team that contributed to Samsung maintaining its #1 share in HDTV and achieving #1 share in Mobile Phone in the U.S., and creating synergy opportunities across all Product Groups.

Steven served as Coca-Cola Vice President, Worldwide Strategic Planning, Business Development and Marketing for 13 years leading global and local teams, and franchisees to develop innovative consumer-driven brand strategies, technologies and programs. His brand marketing career started with P&G leading iconic brands and growth initiatives in N. Am, Europe & Asia-Pacific for 13 years.

Steven has served on the CMO Council Advisory Board the past 4 years. Steve is a member of the National Association of Corporate Directors. Steven has been published and featured in leading business publications such as:
- CMO.com: 'It's To Raise The CMO Bar' www.cmo.com/leadership/its-time-raise-cmo-bar
- Ad Age CMO Strategy: www.adage.com/cmostrategy/article?article_id=132122

Steven is a keynote speaker for the P&G Alumni Network Speakers Bureau. http://pgalumnispeakers.com/steven_cook He has been invited to deliver keynotes and webinars for the CMO Council, IQPC, and MENG most recently at the Marketing 360 Exchange.

Steven earned his MBA from Penn State University and BSBA from the University of Florida. He has grown his professional credentials at Northwestern University’s Kellogg Executive Brand Management course, and at the University of Georgia Board of Directors’ College.