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Steven Moody

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Consultant and Entrepreneur, Beachhead Marketing

197 points

Steven is the principal of Beachhead Marketing, a B2B Demand services agency in San Diego, CA. We help software companies who want to explode their revenue without blowing their budget.

WEB: Personal Blog

May 13, 2012

Steven Moody and 8 other people answered this question

What are some resources to learn more about online marketing for a novice?

To consume learning, Shelly's resources are your best value.
To really learn it, start producing something right away. The beauty of online marketing is how inexpensive it is to start a project and see the principles in action. Whether you are focusing on SEO, SMO, ... more

Online Marketing

May 13, 2012

Steven Moody and 9 other people answered this question

Do you see advantages to hiring bicultural people?

I made it a practice of my company to only hire multicultural candidates: they should speak two languages fluently and have spent extensive time living in another culture or being raised in a strong immigrant culture. Related, I look for candidates with a bipolar set ... more

Human Resources

Bicultural Employees

Hiring Practices

May 13, 2012

Steven Moody and 5 other people answered this question at this roundtable

Marketing Thought Leaders: A Conversation with Jon Miller [5/11 @ 11 am]

How should a marketer approach marketing analytics when first starting out?

Ensure your systems are collecting good data, and understand the amount of data you need to draw good conclusions. more

Marketing Metrics

April 30, 2012

Steven Moody is now following Kimberly Roden and 8 other people

March 4, 2012

Steven Moody answered this question at this roundtable

The Basics of Marketing on Pinterest [2/29 @ 1 pm]

How can I best tap into specific types of Pinterest users and their most common searches?

Pinterest hasn't developed the sophistication of other platforms for identifying the most popular hashtags, etc.
One approach: assume your top target users push their Pinterest activities to Twitter, they follow Pinterest on Twitter, and they follow specific Twitter users based on your interests (fashion and ... more

March 4, 2012

Steven Moody recommends this answer by Zach Prez

Where can you find a good SEO specialist?

SEOmoz has a few articles on the subject, including http://www.seomoz.org/ugc/4-points-to-consider-when-choosing-an-seo-company

SEO Credentials

Small Business Marketing

March 4, 2012

Steven Moody and 14 other people answered this question

Is it worth my time to do SEO for my small startup company website?

Linda, your question implies content creation is different from SEO. I'm going to assume you define SEO as something like dedicated link building; with your company size, this is the wrong use of your time.
Content creation has much of the same effect as "SEO", ... more

Content Creation

Feb. 19, 2012

Steven Moody and 22 other people answered this question

If you had to choose one device, which smartphone would you have today at work and why?

iPhone wins because it has more apps.
I replaced my iPhone with an HTC Evo, and I've enjoyed the tighter google integration and some early adopter apps (such as Swype.) But there are more apps built for iOS, including work specific apps, because the ecosystem ... more

Information Technology

Feb. 19, 2012

Steven Moody and 18 other people answered this question

Should Founders be CEOs?

Although I respect Andreesen Horowitz, their decision to keep founders as CEOs is based on their own successes, not any rigorous studies of success in these circumstances. And it encourages founders to take their money if they want to remain CEO.
Horowitz has great insights ... more

Human Resources

Feb. 18, 2012

Steven Moody and 2 other people answered this question

Should you be able to trademark a Twitter hashtag? Why or why not?

If hashtags were trademarked, we would simply begin using percentage tags.
%shudders

Feb. 18, 2012

Steven Moody and 14 other people answered this question

What do you think of AT&T throttling data usage for the top 5%?

AT&T is applying the "Angel Customer Demon Customer" approach from Best Buy:
http://www.amazon.com/Angel-Customers-Demon-Discover-Turbo-Charge/dp/1591840074
As a demon customer I would hate this, but it means AT&T can support more customers without building infrastructure and that will help their stock. The best part? Their worst customers will ... more

Customer Service

Information Technology

Feb. 15, 2012

Steven Moody and 1 other person answered this question

What types of B2B marketing automation tools is your company utilizing?

Lead Generation

Feb. 15, 2012

Steven Moody and 5 other people answered this question

How would you define a "social enterprise"?

A quick search on Google Insights for Search shows February 2009 had 80% of the search for the phrase as it does today: http://www.google.com/insights/search/#q=social%20enterprise&date=1%2F2010%20...
Additionally, more companies are considering a B-corp to signify this status: http://www.economist.com/node/21542432
The buzz may diminish a bit, but this is ... more

Customer Service

Feb. 14, 2012

Steven Moody answered this question

Is anyone using marketing automation for internal/employee communications and engagement?

I've tried this and the biggest challenge is muddling your data: if an employee fills out a webinar registration form, how do you avoid counting them as a lead? The top companies in this field can segment for this, but you have to plan ahead ... more

Employee Engagement

Internal Communications

Feb. 14, 2012

Yuliya Karnaukh selected a best answer for

How B2B enterprises can generate a qualified audience for the company's Facebook page?

I'm interested in specific tools and strategies that really work (real-time examples are seriously appreciated)

Content Marketing

Online Marketing

Feb. 13, 2012

Steven Moody and 2 other people answered this question

Why might the trend of social enterprise be more effective than the non-profit organization model?

The trend toward social enterprise says as much about non-profits as it says about corporations.
Speaking for GenX and Millenials, public corporations have seen a steep decline in favor since the 1980s, as quarterly earnings pressures led to short term thinking and a loss of ... more

Non Profit Organizations

Social Enterprise

Feb. 13, 2012

Steven Moody and 4 other people answered this question

Why is it that some sales people say cold calling is dead? If cold calling is really dead, what other means are there for creating leads?

Jeff's "naked" distinction is the best I've seen.
The "cold" in cold calling refers to both the lead not knowing you and you not knowing the lead. New tools like blogging and marketing automation help the lead know you, while other tools like InsideView help ... more

Feb. 13, 2012

Steven Moody and 38 other people answered this question

You own a popular local coffee shop, Starbucks moves across the street. What do you do to compete?

Great answer Morris. Starbucks is an anchor that expanded the premium coffee market on its own. That they are now considered low quality by hipsters is a testament to the quality of their competition. When Starbucks moves in, it shines a spotlight on your cafe, ... more

Following 14 Topics

Information Technology

Marketing Automation

Marketing Automation Software

Marketing Automation Strategy

Marketing Strategy

Marketo Consulting

...

Online Marketing Strategy

Stephanie Tilton

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