Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Steven Ritchey

Follow Following Unfollow

Author, Consultant, Managing Partner, PMG ltd and PropellingSales.com

180 points

Expertise in: Integrated Marketing campaigns, Direct Response marketing, New Product Development and Introductions, TV Home Shopping, Internet Marketing, Direct to Consumer sales, Credit card merchant banking, Supply Chain Management including Product fulfillment, Packaging development/design, Telemarketing Program management, Wholesale sales ...

Expertise in: Integrated Marketing campaigns, Direct Response marketing, New Product Development and Introductions, TV Home Shopping, Internet Marketing, Direct to Consumer sales, Credit card merchant banking, Supply Chain Management including Product fulfillment, Packaging development/design, Telemarketing Program management, Wholesale sales, B2B, B2C, Site Optimization. DRTV, SEO, SEM, PPC, Web 2.0, Social Media Management

» read more » read less

WEB: Propelling Sales

March 20, 2012

Steven Ritchey is now following Catherine Goldberg

Nov. 14, 2011

Steven Ritchey and 6 other people answered this question

Has marketing simply missed the mark?

;-) thanks Bill .. as the Scouts of my youth said .. always do my best.

Information Technology

April 28, 2011

Steven Ritchey commented on this post

The Focus Index Explained: Data on Business Strength, Challenges and Priorities

Michael, another great piece of research. We each might have our tweaks to this or semantic variations of how this is broken down, and I think you have found a sweet-spot. more

General Management

Information Technology

March 23, 2011

Steven Ritchey and 2 other people answered this question

ATTN MARKETERS: Should traditional ads drive customers to the company website or Facebook page?

There are multiple factors to consider, and not one standard best answer. Given the Pepsi $20 Mil social media spend and massive share and sales drop, one needs to always be aware that the social media side is but a fraction of the consumer engagement ... more

Advertising & Marketing

Marketing Advertising Creative Comm

March 9, 2011

Steven Ritchey and 3 other people answered this question

How can you measure the effectiveness of a Twitter Channel?

The metrics for "effectiveness" are best defined upfront and reviewed regularly.
I also suggest that you NOT just look at any one social channel individually, but look at them all as places of customer engagement. If you already have a twitter channel going and suddenly ... more

Customer Service

Deborah Schultz

March 3, 2011

Steven Ritchey and 1 other person answered this question

What are some useful Twitter tools I should consider for my website?

Bryan, You ask about "Tools... for my Website" and then go on to say you are looking for ways to add followers and promote your B2B content site without spamming.
I see those as 2 different questions and the 3rd Q probably ought to be ‘what ... more

Corporate Websites

March 2, 2011

Steven Ritchey and 2 other people answered this question

What are the social media blogs that you know that accept guest blogging?

Two of the best Social Media blogs/ezines are Mashable and SocialMediaExaminer. Both feature guests bloggers/writers and their standards appear to be pretty high. A real, hurdle for a newbie to break into, unless they have build a voice of authority in a niche. more

Feb. 18, 2011

Steven Ritchey and 1 other person answered this question

DotnetNuke open source appears to offer fast development. Have you or your developers ever used it?

We're using a outside firm to pull it together, adding content with internal staff...and all your points about lack of uniqueness, bloated code for .NET developers who refuse to learn PHP, etc. all seem on the mark (and many have been shared in the web ... more

Information Technology

Developer Tools

Feb. 17, 2011

Steven Ritchey and 2 other people answered this question

How do you define what an influencer is?

To extend JL's answer as a B2B and B2C marketer:
the "influencer" has had many names used over the years, "net promoter", and my preference an "advocate"
In raw reality an influencer can be any person who has a greater than average reach or impact through ... more

Influencer Marketing

Feb. 12, 2011

Steven Ritchey and 1 other person answered this question

Is SNAP the social media future of loyalty programs?

While SNAP's features show both potential Business and potential Consumer benefits, as with other Social Media the "automatic" posting of purchases and locations may be quite unsettling to some people. With that said, Business adoption rates for SNAP in the coming 3-6 months and any ... more

Customer Service

Customer Acquisition and Retention

Feb. 11, 2011

Steven Ritchey asked a question

Facebook pages update - did you upgrade early? What's you opinion of the features/changes?

Digital Brand Management

Social Business Strategy

Social CRM for Small Businesses

Feb. 10, 2011

Steven Ritchey answered this question

.co extension worth the money or a scam for us website owners to shell out more money?

The .co extention comes from .CO Internet S.A.S. (www.COinternet.co), a company formed by Arcelandia S.A., a wholly-owned Colombian company, and U.S. company Neustar, Inc. In March 2010 they announced the launch plan for the .CO domain name extension, promoting that it offers enterprises and individuals ... more

Web and Ecommerce

Feb. 8, 2011

Steven Ritchey and 2 other people answered this question

What can a brand do to recover from a social media blunder?

There are multiple levels of "Blunders"...
A) a typo, a bad link, poor choice of words, bad format, missing image, etc can be addressed like John did above (I love that).... take care of it totally within the sphere of the original activity, a "people-make-mistakes" ... more

Facebook Marketing

Twitter Best Practices

Feb. 8, 2011

Steven Ritchey and 1 other person answered this question

Would you attend more webinars if they were of shorter duration?

attempting to answer without rewriting a whitepaper on how to run a webinar.
1) Duration and Content need to be balanced.
2) Time of Day can effect availability for webinar (and tolerance for duration)
3) shifting portions of presentation off line and making documents, charts, slides available off ... more

Feb. 7, 2011

Steven Ritchey and 5 other people answered this question

What is your opinion of asking people to retweet on your behalf?

I can't disagree with any of the prior comments related to any marketing or general message, AND I would add that IF there is a "personal appeal" for a non-profit, charity, or social cause that a "Please RT" in the body of the tweet is ... more

General Management

Feb. 3, 2011

Steven Ritchey and 2 other people answered this question

Social Media Ethics Question: Author Credit

One caveat I'd like to throw in is that its not inappropriate IMO to apply a credit to a department and remove an "author's" name and/or replace it with the author's initials. Arguably, any content created as as essential or elemental part of an employee's ... more

Feb. 3, 2011

Steven Ritchey is now following

Feb. 2, 2011

Steven Ritchey and 7 other people answered this question

What are your thoughts on the usage of social bookmarking sites: Diigo, Springpad and Instapaper?

Roger, you are not alone in your belief, and it may be prudent to research alternatives now rather than later if anything goes totally sideways quickly. IMO Yahoo would be unwise (or outright foolish) to sunset or shut down anything without adequate warning...bad brand move..very ... more

Feb. 2, 2011

Steven Ritchey and 7 other people answered this question

Is Paper.li the new personalized Digg or Reddit?

From Soup to Nuts between Kelly, Neal and Joe.
I think it has more 'promise' than it currently 'delivers on a promise' and from my standpoint needs some added filtering capabilities to become very useful (or attractive to develop for a group of co-workers or followers ... more

Blog Best Practices

Information Sharing

Feb. 2, 2011

Steven Ritchey and 6 other people answered this question

Is Facebook's upcoming Comments platform an overreach?

Dan, Steve, Brian and Maria's comments are all good. I consider FB comments add a new dimension and provide yet another avenue to 'engage', a further fracturing of the message mediums, may meet with skeptics and I expect the usual wait-and-see from many B2B and ... more

Information Technology

Jan. 21, 2011

Steven Ritchey and 2 other people answered this question

Can larger businesses effectively service their creative needs using exclusively in-house resources?

Its an opinion , but I think most insiders and outsiders (agency types) will agree, even the largest business can't operate exclusively internally for creative and not risk:
1) inefficiency
2) loss of broader perspective
the first is all about people and money, the second could potentially kill ... more

Advertising Agencies

Creative Development

Jan. 21, 2011

Steven Ritchey and 3 other people answered this question

Did Kraft make a mistake using "The Golden Voice" in their tv ad?

Kraft should receive little if any blow-back from a Williams relapse. Kraft got tons of good press, millions of views, decent VO. IF they stiff him? Lower his payout & royalty by not using his track...that might get them some heat. more

Oct. 8, 2010

Steven Ritchey and 2 other people answered this question

Is your "Social Following" a "genuine" costumer/user base?

1) no Magic Tools
2) Following must be related to conversion for measurement
3) numbers alone mean nothing
4) 'real' interaction can be measured with re-tweets and ancillary visits to linked URLs..must be tracked before, during and after.
5) not rocket science, but its do-able
6) 1'st Q to ask ... more

Facebook Marketing

Social Engagement

Twitter Marketing

Following 7 Topics

Email Marketing

Online Marketing

Social Media Marketing

Following 4 People

Followed by 9 People

Knowledgeable in 19 Topics

#202 of 2984

#166 of 1429

#4 of 20

Influencer Marketing

#6 of 32

#69 of 386

#645 of 2156

Information Technology

#521 of 2263

#13 of 28

Social Media Strategies

#12 of 54

#84 of 210

Social Media Marketing

#124 of 366

Cloud Computing

#171 of 462

Customer Service

#257 of 785

#590 of 1456

Facebook Marketing

#14 of 30

#19 of 42

Blog Best Practices

#26 of 44

#131 of 172

#347 of 480