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Susan Payton

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President, Egg Marketing & Communications

259 points

Susan enjoys helping small business owners market their businesses. She's the President of Egg Communications, a firm that assists clients with communication and online marketing.

Susan has been writing ever since she could spell her name -- which she did ...

Susan enjoys helping small business owners market their businesses. She's the President of Egg Communications, a firm that assists clients with communication and online marketing.

Susan has been writing ever since she could spell her name -- which she did backwards for a while!

Susan is the author of two entrepreneur books, as well as ebooks on marketing. Find her writing on Mashable, Small Business Trends, Lead411 and BizLaunch.

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WEB: Marketing Eggspert

April 20, 2012

Susan Payton is now following Justin Gray and 13 other people

April 20, 2012

Susan Payton and 6 other people answered this question

How can a small business effectively utilize Twitter for advertising?

I agree with everyone else: the word "advertising" doesn't jibe well with Twitter, simply because the tool is about building relationships. That being said, you can mix in the occasional promotion with everything else you're tweeting, which should be:
*Links that are interesting to your ... more

April 17, 2012

Susan Payton and 1 other person answered this question

What is content marketing?

Content marketing is using different forms of communication (see the list Michael L provided) to establish yourself as an expert, and to build trust with potential clients. If someone reads a post you wrote (or a question you answered here), and is in need of ... more

Content Marketing

Content Marketing Definition

April 17, 2012

Susan Payton and 6 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

What is the biggest difference in your marketing approach today compared to five years ago?

When I started my marketing firm nearly 6 years ago, I dabbled in everything: advertising, press releases, content...now I focus primarily on content marketing and social media. I work to establish myself (and our clients) and an expert in my field. All the rest turned ... more

April 6, 2012

Susan Payton and 3 other people answered this question

As a 1-man marketing team, how do you suggest to prioritize social media efforts?

I agree with Mike. First, find out where your customers hang out. It might not be the Big 3. As a 1-person marketing team, you have to determine where to spend your time, and not spend time on Facebook that you should be spending on ... more

Social Media Prioritization

April 6, 2012

Susan Payton and 3 other people answered this question

What are the top three pieces of advice you'd give a brand new home-based business owner?

Whether you're home-based or otherwise has no relevance on getting into a market.If the product is homemade, yes, start local. Take the product to stores and farmer's markets. Prove success there before reaching out to chain stores and distributors. Also have an online store.
Here's ... more

March 27, 2012

Susan Payton and 7 other people answered this question

What are the best ways to advertise and promote a business in a small town?

Determine how marketing works in your town. It might be ads on coffee cups at the local diner, or the newspaper. And are you marketing to the year 'round residents, or the tourists? more

Local Advertising

March 27, 2012

Susan Payton and 6 other people answered this question

What are some tips for promoting your booth before a trade show begins?

I agree with Rebecca Gill. Share it on social media. Use the show's hashtag. Talk about the giveaways/free samples/information you'll be giving out at your booth. Tweet directly to people talking about the show to build repoire and get them to come. more

Events and Trade Shows

Public Relations

Trade Show Exhibit

Feb. 15, 2012

Susan Payton and 1 other person answered this question at this roundtable

The Rise of Pinterest in B2B [2/15 @ 11 am]

How does a service business use Pinterest to find new customers or blog traffic?

I do, but they're not very image rich right now.

Brand Awareness

Feb. 15, 2012

Susan Payton and 8 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

What are some of the best free tools to use to help manage and monitor social media?

I just discovered Buffer and love it!

Content Marketing

Feb. 10, 2012

Susan Payton and 4 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

On my brand's Twitter account should I follow back everyone who follows me?

There's not a lot of value in following any and everyone, especially because you'll see that many are probably using software to follow as many people as possible, and a relationship with these people won't be fruitful.
I go in Twitter every couple of weeks ... more

Content Marketing

Feb. 10, 2012

Susan Payton answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [2/14 @ 11 am]

Where do I begin if I want to start a content marketing program for my company?

First, determine what your goals are. I get a lot of clients who just want "to get lots of traffic" or "become the go-to source for blah blah." But that's not enough. HOW MUCH traffic do you want to get from it? Do you want ... more

Content Marketing

Jan. 26, 2012

Susan Payton and 24 other people answered this question

What is the single most important business related lesson you've learned this year?

Delegating won't kill you. Handing over work to an employee can free you up for more important things. more

Human Resources

Information Technology

Following 4 Topics

Online Marketing

Public Relations

Following 56 People

Followed by 28 People

Knowledgeable in 42 Topics

#109 of 2984

#38 of 1456

Social Media Marketing

#12 of 366

#91 of 1429

Content Marketing

#27 of 294

#48 of 519

#4 of 29

Social Marketing

#4 of 44

Brand Awareness

#4 of 60

#6 of 90

#12 of 137

#21 of 233

#15 of 300

Local Advertising

#4 of 21

#32 of 210

#44 of 244

#549 of 2156

Career Development

#63 of 311

Human Resources

#427 of 1481

Information Technology

#485 of 2263

#30 of 134

Entrepreneurship

#35 of 159

Brand Management

#11 of 36

Web Development

#10 of 44

#28 of 66

Email Marketing

#86 of 273

#13 of 34

Content Creation

#29 of 84

Online Marketing

#168 of 360

Social Business

#146 of 386

#32 of 41

Public Relations

#94 of 155

#102 of 180

#166 of 244

Business Intelligence

#143 of 246

#212 of 386

#305 of 480

#261 of 508

Customer Service

#383 of 785

#28 of 33

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#34 of 39