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Susane Berger

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SecondVoice

10 points

25 years in leadership roles in sales, marketing and customer services with software and hardware companies.

Jan. 13, 2011

Susane Berger and 6 other people answered this question

How does Klout scoring work?

Here is another company and approach I'd suggest you look at to measure influence and directional insight. GeeYee.com has been around for about 3 years and has has great success with not only what traffic looks like and where you think you may be talked ... more

Jan. 5, 2011

Susane Berger recommends this answer by Gary Katz

Market research: Do customers really know what they want?

It depends on the customer, but my experience is it's best to give the customer the benefit of the doubt. Usually I've found that a customer who doesn't appear to know what they want is really struggling with how to articulate what they need. As ... more

Consumer Insights

Customer Surveys

Market Reserach

Sept. 19, 2010

Susane Berger recommends this answer by Will Noble

According to Salesforce.com, 73% of CRM users do not use 50% of the functionality available to them in their CRM systems. What do you think is the reason for this?

The thing that leaps out at me from the comments here is that one fact has been overlooked entirely, and is conspicuous by its absence -- CRM systems, by design, are intended to serve management, not the salesperson or the customer.
Before implementing any system within ... more

Information Technology

Cloud Computing

Aug. 31, 2010

Susane Berger recommends this answer by Trish Bertuzzi

What Challenges Are You Facing in Your Forecast Accuracy?

I have to laugh out loud. We take the simple... "is the deal in or out" and make it complex. Tie forecasting accuracy to compensation, give them metrics by which to measure success as in +/- 10% and pay them for achieving the goal. Once ... more

Forecast Accuracy

Aug. 28, 2010

Susane Berger recommends this answer by Robert Koehler

What are the 10 things sales managers should be most worried about in maximizing performance?

10 more ideas for items a sales manager should think about. While they may not be the ten ‘most worrisome’ items hopefully they contribute to the conversation.
1. Do the reps have a sales process? Which one may be irrelevant but for now do they ... more

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