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Tara Spalding

Consultant, Stealth Startup

130 points

Sales Productivity, Enterprise Social Software, Social CRM, Social Enablement, marketing, go-to-market strategy, business planning,

Oct. 12, 2011

Tara Spalding is now following Erik de Wit and 9 other people

Oct. 12, 2011

Tara Spalding asked a question at this roundtable

Simplifying Social Business: The Business of Social Business [10/12 @ 11 am]

What are the easiest ways to get a company to start socializing within their own company?

Customer Service

Marketing

Sales

CRM

4 more topics

Oct. 12, 2011

Tara Spalding asked a question at this roundtable

Simplifying Social Business: The Business of Social Business [10/12 @ 11 am]

Other than reward programs, how can you encourage your customers to get social?

Sept. 30, 2011

Tara Spalding and 1 other person answered this question at this roundtable

Simplifying Social Business: The Promise of Social CRM, part 2 [9/28 @ 11 am]

Should businesses focus primarily on the big 3 (FB, LI, Twitter), or expand SCRM analytics well beyond those?

I agree with Kathy. There's two ways of looking at social analytics: 1. what is the general perception/ buzz being socialized about your brand 2. what are your strongest influencers socializing about your brand.
Both approaches should also pay attention to your brand's competition too - ... more

Sept. 30, 2011

Tara Spalding and 3 other people answered this question at this roundtable

Innovation and Continuous Improvement In Sales [10/5 @ 9 am]

What are the best ways to implement new and innovative ideas in sales?

Since sales is "coin operated" the idea that is being pitched to sales must speak clearly to how it will help them earn more money, and that the efforts to follow are not difficult to do, nor is outside of their comfort zone.
Magnet Systems is ... more

Sept. 21, 2011

Tara Spalding recommends this answer by Kathy Herrmann

Measuring success and distractions: how do we figure out if social apps are improving productivity?

Hi Olayiwola,
Dr. Natalie fielded this question in our roundtable today (Simplifying Social Business series, The Promise of Social CRM pt 1). I think it's about 30 min into the talk.
Let me give my spin here.
While social business is new to many companies, it's still just ... more

March 15, 2011

Tara Spalding and 1 other person answered this question

How does Magnet's "Sales WIN" differ from other SCRMs? What are your experiences with it?

Sales WIN debuted at the Sales 2.0 conference, after being in beta for several months. It is a cloud based Social CRM application that focuses on sales productivity specifically during the opportunity development life cycle.
Magnet Systems (the company that built Sales WIN) saw a vast ... more

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