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Oct. 31, 2011
Teresa Moraska
and
14 other people
answered this question at this roundtable
Modern B2B Marketing Strategies
[7/12 @ 1 pm]
What's the number 1 thing every b2b marketer should be talking about but isn't?
Differentiation is indeed #1, but not the only thing! What benefits will the client receive from you/your company? How will working with you change theitr life? It's about him/her/them, not about glittery products or spangled services.... tell the prospect What's in it for them. more
Oct. 28, 2011























