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Terra Walker Mrkulic

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External Community Manager, LivePerson

20 points

Oct. 3, 2011

Terra Walker Mrkulic recommends this answer by Derek Shanahan

Should you DM your Twitter followers with promotional messaging?

No.
Never.
Not ever again for the rest of eternity.
This should never happen and is one of the early uses of Twitter's private messaging system that should have been blocked, destroyed, and reprimanded into oblivion. more

Buyer Engagement

Demand Generation

Direct Marketing

Sept. 26, 2011

Terra Walker Mrkulic and 33 other people answered this question

If you can't give an employee a raise, what are other ways to reward them?

There are two things that immediately come into mind:
1) See what kind of flexibility options you can offer the employee. Some people would rather forgo a raise in favor of more flexible schedules.
2) See if there are ways to reduce costs for the employees ... more

Human Resources

Employee Engagement

Aug. 29, 2011

Terra Walker Mrkulic is now following Mark Lange

Aug. 29, 2011

Terra Walker Mrkulic and 2 other people answered this question

Should TripAdvisor require proof of stay for reviews?

Absolutely. If consumers cannot trust the value of written reviews, the site will become irrelevant. There are many companies (and individuals) out there who offer hotels and other hospitality vendors the service of providing fake reviews through "reputation management". However, since TripAdvisor isn't the one ... more

Identity Management

Aug. 29, 2011

Terra Walker Mrkulic recommends this answer by Lynn Maria Thompson

What do you do when a candidate has misspellings on their resume?

I think misspellings on a résumé (Roger: :-D) tell you a few things about a candidate:
1) They're not a great speller. Although some have discounted the importance of this, if the person would be working in a job that requires communication skills (internally as well ... more

Human Resources

Career Development

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Customer Service

General Management

Online Marketing

Social Media Strategies

Social Media Strategy

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