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Thomas Mandell Jr

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Email Marketing Manager, Focus

394 points

Thomas Mandell Jr recommends this answer by David Rothschild

Feb. 6, 2012

Has anyone used an SEM or SEO marketing company?

Although it doesn't seem intuitive, usually those SEO companies that tout 'instant guarantees for #1 results' are the ones that are illegitimate.
A good SEO knows that promising #1 results to a client is a false promise, given the number of variable factors that goes ... more

Internet Marketing

Online Marketing

Search Marketing

Thomas Mandell Jr recommends this answer by David Rothschild

Jan. 20, 2012

Is Google AdWords a waste of time?

No, Google Adwords is not a waste of time at all, if done correctly. Adwords can make the difference between a business succeeding or failing in any given market.
Google is a multi-billion dollar corporation for a reason: because Adwords is a successful online ecosystem ... more

Thomas Mandell Jr recommends this answer by David Rothschild

Oct. 3, 2011

Has anyone used Yodle.com for local online advertising? Thoughts?

We've had a few clients that formerly used Yodle & ReachLocal...all really bad things. I agree with Al on the strong arm sales tactics...they bully and intimidate small business owners who hear they should be using Google to attract customers and don't really know anything ... more

Information Technology

Online Marketing

Thomas Mandell Jr answered this question

Sept. 21, 2011

Do you hate facebook “like” button? Why/why not?

Thomas Mandell Jr recommends this answer by David Rothschild

Aug. 15, 2011

What's the next move for non-Motorola Android handset makers post Google's Motorola announcement?

The competitive bar is raised considerably. Google will squeeze the most out of its Android OS with its Motorola devices, and companies like HTC and Samsung will need to keep up to par.
One practice which will hopefully go out the window will be stuffing ... more

Information Technology

Thomas Mandell Jr recommends this answer by Mel Kleiman

Aug. 11, 2011

How much does correct spelling and grammar matter when blogging?

Just had to post this in answer to your questions. Maybe we are focusing on the wrong thing. (From a person who flunked both English and Spelling.)
Only great minds can read this
This is weird, but interesting!
fi yuo cna raed tihs, yuo hvae ... more

Thomas Mandell Jr recommends this answer by David Rothschild

Aug. 10, 2011

What is the best way to outsource SEO?

Look for transparency and don't expect any guarantees with positioning.
A company that 'guarantees you will be the #1 result within 2 weeks or 1 month' is lying to you and themselves. Although it is certainly possible to push you higher in the organic rankings ... more

Online Marketing

Search Marketing

Thomas Mandell Jr and 3 other people answered this question

July 27, 2011

What should a small business do when they receive a negative review on Yelp?

My experience with Yelp, and reviews in general, is that you are dealing for the most part with ends of the spectrum (and also with very loyal patrons who will post nonetheless). What I mean by this is that most people (with lives) don't take ... more

Thomas Mandell Jr asked a question

July 27, 2011

How do you see the future of SMS / mobile marketing?

Email Marketing

Mobile Marketing

Thomas Mandell Jr and 3 other people answered this question

July 27, 2011

Are there any drawbacks to customer-to-customer support?

A: "Hey thanks B for that answer, I really appreciate it. By the way, what kind of plan do they have you on?... What! They are charging me 1.5x for the same thing!" more

Customer Service

Customer Experience

Customer to Customer Support

Thomas Mandell Jr and 4 other people answered this question

July 22, 2011

I recently read about a new retail trend: Try-on fees. Is this just going to push customers away?

I buy clothes about once every 2.3 years, on average - and it's usually because I'm forced into a store. But once I'm in there I'll start looking around and wanting to try things on. Twenty minutes later I'm looking at like 4 pairs of ... more

Thomas Mandell Jr asked a question

July 22, 2011

How do you organize your email marketing reporting?

Email Marketing

Reporting and Analysis

Thomas Mandell Jr recommends this answer by Brian Phelps

July 5, 2011

What is your least favorite corporate buzzword/consultant-speak?

"Loosening the Mayo Jar." I've heard this one the first time today, and it has been used twice by the same person. Not sure the origin of it, but it is worth adding to this list. more

Human Resources

Boiling the Ocean

Thomas Mandell Jr recommends this comment by Damon Waldron

June 23, 2011

8 tips B2B email marketers can take from B2C practices

Great stuff. I'd also add to #6 with "identify personas in B2B and market towards them accordingly". Creative that resonates with an IT decision-maker will likely not click with a marketer and vice-versa. B2B marketing can actually be very interesting when you start to dig ... more

Email Best Practices

Thomas Mandell Jr recommends this answer by Alec Wagner

June 17, 2011

Would an occasional office nap be good for your productivity?

Let's be honest: Have you ever found yourself nodding off during a meeting, or felt your eyelids getting heavy while sitting at your computer? Obviously, when you feel that drowsy you are not at your peak performance -- so a nap makes a lot of ... more

Human Resources

Company Culture

Employee Engagement

Thomas Mandell Jr recommends this answer by Daniel Rummel

June 14, 2011

Poll: What do you think is the top trend impacting digital life and business. Pick one.

New Venture, hands down.
The new ecosystem of incubators and rapid/efficient early stage investment are innovations on innovation itself. This is a compounding accelerator that is changing the DNA of what Business actually IS. Big companies are desperate to maintain (or fake) the culture of ... more

General Management

Information Technology

Thomas Mandell Jr asked a question

June 9, 2011

Email Marketing - Inbox Deliverability

Email Marketing

Thomas Mandell Jr asked a question

June 8, 2011

What is your favorite ESP or email marketing solution?

Email Marketing

Thomas Mandell Jr asked a question

June 3, 2011

What are some tips for email subject lines and placement of calls-to-action?

Direct Marketing

Email Marketing

Thomas Mandell Jr recommends this comment by Brian Phelps

April 14, 2011

Hiring people, not skills

I am reminded of Tom Brady's recently told story on ESPN. Coming out of college, he was overlooked by most teams. He didn't have the biggest arm. He wasn't the fastest or the strongest. He was picked 199th, the 6th quarterback selected. The problem was ... more

Information Technology

Thomas Mandell Jr recommends this answer by Ryan Lallier

March 29, 2011

How do you motivate your employees when there is limited upward mobility for them in the company?

Joseph, great question. I have been selling for startups for most of my career. For me personally it's stock options. The smart companies tend to offer a lump of options upon joining the company then issuing additional options based on performance. Stock options give ownership ... more

General Management

Leadership and Management Development

Thomas Mandell Jr recommends this answer by Tom Markham

March 22, 2011

3 ways to handle and work for an autocratic, micro-managing and de-humanizing boss?

1- Find another - any - job
2- Work for yourself
3- Kill him/her

General Management

Thomas Mandell Jr recommends this answer by David Rothschild

Feb. 18, 2011

What are some new & emerging, cutting edge social networks?

Although there are a handful of new 'social networks' like Quora out there - I predict to see Facebook and Twitter hold onto dominance for some time to come. The sheer critical mass of networks life Facebook allow any tiny application, design change or feature ... more

Thomas Mandell Jr recommends this answer by David Rothschild

Feb. 17, 2011

What are your thoughts on BrightEdge?

I'm not 100% familiar with BrightEdge, however it seems to be a generic software package to implement business class SEO with a bit of analytics to provide info on back links as one of the features. It's actually fairly easy to check your site's back ... more

Thomas Mandell Jr recommends this answer by Loren McDonald

Feb. 15, 2011

What makes an effective email subject line?

First, an effective subject line is one that best helps achieve your goal for you email - e.g., revenue, conversions, downloads, etc.
Higher open rates, for example, are generally not the best measure of the most effective subject lines. Beginning email marketers often make the ... more

Email Marketing

Email Subject Line

Following 5 Topics

Email Marketing

General Management

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