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Thomas Wieberneit

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Owner, Director, SocialmeetsCRM, ahead CRM

110 points

Thomas is an executive with more than 15 years of leadership experience in consulting, software industry and in the armed forces. Thomas held various leadership positions in SAP’s CRM development organization for more than 10 years where he contributed ...

Thomas is an executive with more than 15 years of leadership experience in consulting, software industry and in the armed forces. Thomas held various leadership positions in SAP’s CRM development organization for more than 10 years where he contributed to shaping and developing SAP’s CRM solution. He is an expert in CRM, in distributed software development and the introduction and application of agile development methods in enterprise scale projects. Before starting SocialmeetsCRM he was responsible for building and driving the CRM consulting practice for CIBER in New Zealand and Australia and CIBER's innovation in the area of social CRM.

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Jan. 16, 2012

Thomas Wieberneit and 27 other people answered this question

Which social website is best for business use?

Razzaq, the short answer is that this entirely depends on your business, the business objectives and the targeted audience. There really is not one truth that fits it all.
If you want to address a large audience then Facebook and Twitter (the latter especially also ... more

Online Marketing

Dec. 1, 2011

Thomas Wieberneit and 5 other people answered this question

Why do CRM vendors insist on associating unproven (and untested) probabilities with sales stages?

Bob, the short answer might be: Because the customers of the CRM vendors ask for it.
See also Dave's answer. Many sales methodologies have this association, many companies are using these methodologies and then expect them being modelled in the systems. I wouldn't say that ... more

Nov. 30, 2011

Thomas Wieberneit and 4 other people answered this question

Can you and should you "buy" attention?

Brian,
these are two questions that I would like to answer independently of each other.
1. Can you buy attention?
2. Should you buy attention?
The answer to question 1 is simple: Yes. Of course one can - at least statistically. There are enough people/companies that do marketing, PR, ... more

Public Relations

Nov. 30, 2011

Thomas Wieberneit and 9 other people answered this question at this roundtable

Best Practices in Social Selling [7/29 @ 11 am]

Do you have your Linkedin profile URL on your email signature?

No, I don't. I treat the e-mail signature as a way to get in touch with me; so it has my contact information, not some advertisement, that the LI profile is. And then I am running more than one company; the LI profile needs to ... more

Social Business

Nov. 3, 2011

Thomas Wieberneit and 6 other people answered this question

What's the best social media site for lead generation?

Lauren,
the answer to this question heavily depends on the products and services a company offers and the region in the world they are offered. There are a number of generic professional sites like Linkedin, which competes e.g. with XING in Europe. Looking into consumer sites ... more

Oct. 26, 2011

Thomas Wieberneit and 1 other person answered this question

What's the difference between social media and Web 2.0?

Hi Caty,
web 2.0 is a term that got coined to describe the change of the Internet to become more interactive (user generated content, as opposed to content created by companies and consumed by users/consumers). This is made possible by a number of new technologies. So, ... more

Social Business

Social Networking

Sept. 9, 2011

Thomas Wieberneit and 3 other people answered this question

Can the smartphone & tablet finally remove obstacles to wide-market use of relationship management?

Mike, correct me where I am wrong but you were not looking into this type of organizations but more into small operations, right?
In direct reply to the comment I think that the both will happen - maybe not too swift but still. more

Aug. 31, 2011

Thomas Wieberneit and 7 other people answered this question

Is the enterprise PC dead?

Why do you link PC's to ERP systems, Kelly? There is a long ongoing trend towards smaller devices. At many work places PC's (I mean those stationary ones, towers or desktops that the younger ones probably do not remember anymore ;-) ) have been replaced ... more

Information Technology

Aug. 29, 2011

Thomas Wieberneit and 3 other people answered this question at this roundtable

Understanding Social CRM [7/25 @ 11 am]

What are the defining characteristics of Social CRM?

interesting answers until here. I tend to agree with Mathieu while extending on it.
The foremost characteristic is that we are talking about a strategy that encompasses the whole business; in order to DO "social CRM" a company first of all must BE social. This very ... more

Customer Service

Customer Experience

Aug. 22, 2011

Thomas Wieberneit and 10 other people answered this question

Is it fair to say that CRM and ERP projects should "never end"?

Both CRM and ERP projects MUST end, else there is no way of reaping the benefits that the project is supposed to bring (and often does not do) and one is running the risk of endangering the integrity of a business.
By definition a project ... more

Information Technology

Aug. 18, 2011

Thomas Wieberneit and 1 other person answered this question

How will "Web 3.0" change the "social" landscape?

Maurene, the "semantic web" is the logical follow-up of the "social web". As we have seen with the rise of the internet the noise-to-signal ratio becomes poor with the rise of a technology. In web 1.0 times the answer was first web catalogues and then ... more

Social Business

Aug. 18, 2011

Thomas Wieberneit and 1 other person answered this question at this roundtable

The Future of Social CRM [7/26 @ 11 am]

How does the launch of the Jive Apps Marketplace change the future of CRM?

Catherine, I do not see why this should create much of a change. We are, anyways, headed into a direction of increased ease-of-use and apps that enable business functions being executed anywhere.
It is the move of a market leader who accepts the success of Apple's ... more

Customer Service

Customer Experience

Aug. 17, 2011

Thomas Wieberneit is now following Guy Stephens (@guy1067) and 5 other people

July 27, 2011

Thomas Wieberneit and 7 other people answered this question

If Facebook implemented 'circles' would it mitigate member migration to Google+?

Courtney,
I do not think that the reimplementation of (the user interface) of Facebook groups would stop any user migration - or that it even caused any of significance. In any case: Just ask yourself why you would go through the effort of grouping your friends ... more

Information Technology

June 5, 2011

Thomas Wieberneit recommends this answer by Brian Vellmure (@BrianVellmure)

Who should "own" social CRM? Sales? Customer Service? Someone else?

Caty,
It's a great question and one that many organizations are wrestling with. The answer will largely depend on the culture of the organization.
In order for maximum benefit to be realized, the entire culture and organization should be on the same page and singing the ... more

Customer Service

May 28, 2011

Thomas Wieberneit and 2 other people answered this question

Gartner expects the social CRM market to exceed $1B in revenue by the end of 2012. Realistic?

As Axel said Gartner has a very wide notion of what Social CRM is. Following Gartners definition I would agree to the statement.
Currently still everyone has a different notion of what Social CRM is, mine e.g. is narrower, and I also think that the ... more

Information Technology

Following 2 Topics

Following 6 People

Followed by 13 People

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