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Dec. 13, 2011
Thor Johnson
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DemandCon Series: Year in Review- Demand Generation
[12/12 @ 1 pm]
With the skills gap that exists in b2b marketing, is the advice being preached by thought leaders simply too advanced for today's marketer?
With so many companies just starting to embrace demand generation and marketing automation, there’s an enormous spectrum of awareness and skill in the market today. While some very experienced marketing leaders and teams are running finely tuned demand generation machines, most people I see are ... more
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