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Tim Negris

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Technology Divinator, Self-Employed

155 points

Highly accomplished Technology Executive with broad expertise in design, development, implementation and marketing of software/hardware/network systems/infrastructure/applications for business, collaboration and education. Hands-on visionary with proven ability to apply advanced technology to improving organizational effectiveness, reducing cost, and empowering end-users.

Tim Negris published a brief

Nov. 17, 2010

Soc Blocked! Half of SMBs Now Prevent Employee Access to Social Media

Information Technology

Tim Negris and 24 other people answered this question

Nov. 10, 2010

Sales and Marketing 2.0: Does sales care about sales-marketing alignment?

"Business Alignment" is an abstraction that can be hard for many busy, hard-working marketing AND sales folks to assimilate and act upon. Abstractions tend to come from the top down and lose clarity and meaning as they roll down through the ranks. I have never ... more

Sales and Marketing Alignment

Sales Management

Tim Negris and 23 other people answered this question

Nov. 10, 2010

Sales and Marketing 2.0: Should marketing be measured by the corporate revenue goal?

This question harks back to the days when there were few ways to directly, objectively evaluate marketing effectiveness other than revenue, but that is not the case anymore. The direct results of almost everything that marketing spends money on can be measured, and, the effectiveness ... more

Marketing Metrics

Tim Negris and 11 other people answered this question

Nov. 9, 2010

How should SMBs with small geographic markets use social media?

Given the nature of the business in question - regional IT services - I would respectfully disagree with a number of these suggestions.
Many of the various "places" oriented services like those from Google, Facebook, Yelp and others are heavily oriented to physical location, either for ... more

Social Media Marketing

Social Media Marketing Strategies

Tim Negris and 21 other people answered this question

Nov. 4, 2010

What are some key don'ts for SMBs regarding social media?

Don't commit to something that is going to take more time or skills than you have. For example, a blog requires frequent updating with content that people will want to read or look at. If you set something up and then don't keep it fresh, ... more

Shashi Bellamkonda

Tim Negris and 2 other people answered this question

Nov. 2, 2010

What will the marketing automation industry look like in 5 years?

It will become more and more pervasive and cover more of the marketing work flow as the web plays an ever wider range of roles in most company's marketing processes and as those processes become more linked with each other. Today, marketing automation tends to ... more

Information Technology

Marketing Automation

Marketing Automation Industry

Tim Negris answered this question

Oct. 10, 2010

how to find name and email address of logistics mangers for big companies

Jigsaw.com is a great resource for this sort of thing.

Contact Centers

Tim Negris and 3 other people answered this question

Oct. 3, 2010

My company is a construction management firm with a very unique project delivery system.

I looked at your company web site and noticed that you seem to be primarily focused on local business in Illinois, which may mitigate the value of some of the above advice that is more nationally focused, e.g. trade shows, magazines, etc. I know that ... more

Direct Marketing

Tim Negris and 1 other person commented on a brief

Sept. 20, 2010

7 Simple Steps to Killer Q&A

Yes, absolutely. That is something I also have found very helpful when I do Q&A but just plain forgot about it when writing the brief. Good catch, Michael! more

General Management

Marketing Events

Tim Negris and 8 other people answered this question

Sept. 18, 2010

Looking for suggestions on how to write a good elevator pitch.

The purpose of an elevator pitch is not to sell or summarize your business; it is to provide a memorable, meaningful introduction that will make the listener want to hear more and enable them to tell other people about you.
Don't make the mistake of trying ... more

Tim Negris answered this question

Aug. 21, 2010

Influencing industry influencers: how do you do it?

Don't treat them as an audience and blast them all with the same exact message, or as an extension of your target customer base and hit them with an unvarnished sales pitch.
Each one of them is an individual in the business of bringing new and ... more

Information Technology

Analyst Relations

Tim Negris and 13 other people answered this question

Aug. 13, 2010

How do I get more traffic for a B2B marketing blog?

In addition to being interesting and chock a block with the right keywords, the most effective B2B blogs are also informative, authoritative and actionable. That is, they give the reader validated information, instruction or insight that has obvious business value, not just random insouciant opinions ... more

B2B Marketing Blog

Tim Negris and 4 other people answered this question

Aug. 5, 2010

My ideal .com URL isn't available. What's the next best option?

Vinay, thanks for the shout-out, but "us.yourcompany.com" is a sub-domain of "yourcompany.com". If you don't own the latter, you can't set up the former. FWIW, I was talking about .us as a top level domain, as in yourcompany.us. more

Tim Negris and 6 other people answered this question

Aug. 4, 2010

Is Silence the New "No"?

Thank you both for your responses. Employment hiring is one context, but what about sales and research? I hear nearly as many complaints from people in those areas as from job seekers. more

Human Resources

Tim Negris published a brief

Aug. 2, 2010

A Practical Guide to Social Marketing

Social Marketing

Tim Negris published a brief

July 29, 2010

How to Turn a Powerpoint Presentation into a Great Looking YouTube Video

Public Speaking

Tim Negris and 6 other people answered this question

July 29, 2010

There's so much focus on social media everywhere- what does a small business do?

For a small business, the value of social media depends a greatly on the type of business and types of customers you have. If you sell, say, oxygen to octogenarians or Bibles to Baptists, you will probably find Twitter and Facebook about as effective as ... more

Traditional Marketing Methods

Following 2 Topics

Social Media Marketing

Following 0 People

Followed by 5 People

Knowledgeable in 14 Topics

#257 of 2755

#178 of 1982

Direct Marketing

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Business Intelligence

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Information Technology

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Social Media Marketing

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Marketing Metrics

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Sales and Marketing Alignment

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