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Tim Prizeman

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Director, Kelso Consulting - PR & thought leadership advisors

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15 years running Kelso Consulting - advising numerous business service and professional service firms on standing out in their markets.

Award-winning for thought leadership campaigns for clients.

Previously 7 years in-house with Big Four accountants/consultants (then the Big Six).

Jan. 29, 2012

Tim Prizeman and 14 other people answered this question at this roundtable

Content Marketing: Vendors as Publishers [1/26 @ 11 am]

Why is content marketing so important right now?

"Content marketing" has become a real buzz phrase because businesses are operating in crowded and verycompetitive markets, often facing customers who are highly informed and, thanks to the internet, can quickly gather information about requirements and suppliers.
Not surprisingly previous "lack of content" marketing - ... more

Oct. 4, 2011

Tim Prizeman recommends this answer by Michael Brenner

Generally speaking, is thought leadership more important for B2C or B2B companies? Why?

Thanks Lauren. I'm going to say that it is important for both but certainly more important for companies whose customers have longer buying cycles, larger teams of people making and influencing decisions and complex problems to solve. This is the the classic list of issues ... more

General Management

Human Resources

Information Technology

Oct. 4, 2011

Tim Prizeman answered this question

Have you used Sonar? How exactly does it work?

Lauren
A good question and I'd like the answer too!
From this description: http://www.wired.co.uk/news/archive/2011-09/15/sonar-app it really seems about tracking down people you half-know online in real world business events.
Why you wouldn't contact people on your social media beforehand and arrange to meet-up I don't know... presumably ... more

Information Technology

Oct. 4, 2011

Tim Prizeman is now following Lauren Harper

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